Category: Sponsors & Media

Sponsors & Media — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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Illinois Village to Sponsor USA Track & Field

USA Track & Field has won a unique competition among national governing bodies by earning a $100,000 sponsorship from the leaders of Elk Grove Village, Illinois. The village northwest of Chicago sought to partner with an NGB to promote its business and manufacturing brand and is believed to be the first municipality to sponsor a […]

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MayoBowl

Charlotte College Football Showcases Sponsored by Duke’s Mayo

The Charlotte Sports Foundation will have Duke’s Mayonnaise as the new title sponsor of the organization’s regular-season college football game along with a postseason bowl game played in Charlotte, North Carolina. The games include the Duke’s Mayo Classic on September 26 between Notre Dame and Wake Forest, as well as the 19th annual Duke’s Mayo […]

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Virus Outbreak Wrestling Essential Business
Equipment trailers are lined up at the entrance road to the WWE Performance Center in Orlando, Fla. (AP Photo/John Raoux)

Panel: Adapting to New Normal Key for Organizations and Leagues

Knowing the sports world will forever be changed and getting fans adjusted to new protocols to attend events will be a key issue for sports organizations going forward, said panelists during a Variety webinar this week — but it has also sped up the innovations that can solidify communication with fans. During the event “The […]

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Blerter USA Triathlon

USA Triathlon Signs Blerter and Athletic Brewing Company

USA Triathlon has announced two new partnerships, one with an event delivery platform and the other with the makers of a  non-alcohol beer—the first NGB to announce such a sponsorship. In a deal that extends through May 2023, USA Triathlon will partner with Blerter, a global event delivery platform to provide event management services. Blerter’s […]

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Bass Mammoth

B.A.S.S. Signs Official Sanitizer Product

In what could be seen as a sign of the times, B.A.S.S. has signed a new brand of hand sanitizer as the “Official Sanitizer Product of Bassmaster.” The deal partners Mammoth Hand Sanitizer, a product released in April from Blackbird Products Group, known for its Mammoth Coolers, and the professional bass fishing circuit just as […]

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Cheez-It Bowl

Cheez-It Takes Talents to Florida

Cheez-It is taking its cheesy snacks to Orlando this bowl season, announcing a deal to be title sponsor of the Cheez-It Bowl at Camping World Stadium starting in 2020. The move away from its sponsorship of a bowl game in Phoenix is a multiyear agreement signed with Florida Citrus Sports. The Orlando bowl game was […]

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Talkspace

USA Triathlon Enters Partnership with Online Therapy Provider

Addressing the needs of athletes during the COVID-19 pandemic, USA Triathlon will partner with Talkspace, an online therapy provider, to provide counseling services to U.S. National Team and Toyota U.S. Paratriathlon National Team athletes. Talkspace is an online and mobile service that the national governing body said would be convenient for elite athletes who typically […]

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HondaCenter

Sports Industry Bullish on Eventual Post-Coronavirus World

While the coronavirus pandemic has disrupted life throughout the world, sports industry leaders remain optimistic that fans will flock to events once games on every level of action resume. During the Sports Business Journal’s CAA World Congress virtual event, taking the place of a scheduled in-person event in California disrupted by the coronavirus, a series […]

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