Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
When you think about the upcoming NFL playoffs, you can now think about your taxes. The National Football League and Intuit Inc, makers of TurboTax, QuickBooks, and Mint, have announced a renewal of the company’s official partnership through 2022. As a part of the agreement, TurboTax Live will now serve as the presenting sponsor of the AFC and […]
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USA Triathlon and Toyota have extended their sponsorship agreement for the automotive company to serve as the national governing body’s exclusive mobility and automotive partner. Under terms of the deal, Toyota will support USA Triathlon’s top elite athletes in the lead-up to the Tokyo Olympic and Paralympic Games in 2021 and will continue its support […]
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The American Kennel Club and ESPN have announced a three-year content agreement that will bring high-energy dog programming to the sports network and its affiliated channels, including digital rights for select events to stream live on the ESPN App. The agreement will also allow ABC to air the AKC National Championship Presented by Royal Canin […]
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Under a new television agreement with Fox Sports, all nine Bassmaster Elite events, as well as the Academy Sports + Outdoors Bassmaster Classic presented by Huk, will be broadcast live beginning in February 2021. It will mark the first time in the series’ history that events will be featured live after years of the event […]
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USA Triathlon has announced a partnership with Elk Grove Village in Illinois to serve as the national governing body’s exclusive entrepreneur community and exclusive “Making Dreams Come True” partner through September 2021. The sponsorship program, one of the few between a municipality and an NGB, is the product of a recent and innovative RFP process […]
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NASCAR and WynnBET, the digital gaming division of Wynn Resorts Ltd. responsible for Wynn’s mobile sportsbook and casino app, have announced a multiyear national sports betting partnership that could lead to betting lounges at two tracks in Virginia. As an authorized gaming operator of NASCAR, WynnBET will collaborate with the racing series to create and […]
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USANA, a nutritional supplement company, has become the title sponsor of U.S. Ski & Snowboard‘s training and education facility, the Center of Excellence, in Park City, Utah. Under terms of the deal, USANA will work closely with U.S. Ski & Snowboard’s sport science staff and the national governing body’s top skiers and snowboarders on new […]
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SailGP has partnered with Marlow Ropes, a high-performance rope manufacturer, to include the company’s sustainable technology onboard the series’ race boats through 2022. Over the past two years, Marlow has improved its manufacturing process, focusing on sourcing sustainable and bio-based materials, reducing waste and lowering its carbon footprint. Under terms of the deal with the […]
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The Pac-12 Conference has reached a multiyear partnership with Pacific Seafood to have the family-owned company serve as the conference’s official meat and seafood provider. The agreement will cover the upcoming abbreviated football season and will see the Oregon-based company become an official partner of the conference’s football championship and men’s basketball tournament. “As a […]
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The new USA Wheelchair Football League has announced Xenith helmets as a partner, with the company providing its X2D+ helmet to teams in the four cities that will make up the league. “We needed a helmet as rugged and resilient as our athletes, and we found that with Xenith,” said Glenn Merry, executive director of […]
Continue ReadingThe loss of Corey Peterson, @theonlycP, was a shock to many in the sports-events industry. A reflection here from @SportsTravel Executive Editor and Publisher Jason Gewirtz on his own relationship and the ones that many make in the industry.
The final day of TEAMS '24 featured four sessions that covered women's sports in the growing spotlight, the decade ahead in sports related travel, women's sports working toward NCAA championship sanctioning and Olympic sports that are ready for 2028.
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