Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The Pittsburgh Knights esports team and PNC Bank have announced an extension on their sponsorship agreement that will see them align through 2024. Under terms of the extension, the Pittsburgh-based PNC will be a preferred banking partner of Knights Nation. The esports organization and PNC began partnering last year with one goal being to address […]
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NECC Esports, a collegiate esports organization that includes more than 90 institutions, has signed a multi-media rights and sponsorship representation agreement with Collegiate Sports Management Group. The National Esports Collegiate Conference began play in fall 2020 and has seen rapid growth. Participating teams compete in a range of titles that include Hearthstone, Overwatch, Rainbow Six […]
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The esports venue at Full Sail University in Winter Park, Florida, has a new name as Orlando Health has signed a naming rights agreement for the competition space. The 11,200-square-foot venue, first known as The Fortress, will now be called Full Sail University Orlando Health Fortress. The $6 million arena, which opened in 2019 and […]
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The United Soccer League has announced a multi-year partnership for HotelPlanner.com to become the official online hotel reservation partner of USL. The partnership will focus on providing hotel options and prices to teams across USL League Two, USL Academy and the Super Y League, as well as to USL fans. “We are thrilled to bring on HotelPlanner.com as our Official Online Hotel Reservation […]
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U.S. Soccer has become the latest national governing body to partner with TeachAids to incorporate the company’s CrashCourse materials into its concussion-education offerings for players, parents and coaches. TeachAids created the program in collaboration with more than 100 medical and industry experts to improve understanding and awareness surrounding concussions among youth athletes. The curriculum includes […]
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Fans of King’s Hawaiian are in for a treat at four NASCAR-owned venues as the racing series and baking company announced a multiyear deal for an official track partnership. Under terms of the deal — the bakery’s first in motorsports — King’s Hawaiian will secure naming rights to dining areas at Daytona International Speedway, Kansas […]
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The Clorox Company and the NBA have reached a multiyear deal for Clorox to become the official cleaning partner of the league and the WNBA. The deal agreement includes collaboration on health and safety at all NBA and WNBA events, including the recently held All-Star Game in Atlanta, where the cleaning brand supplied disinfecting products. […]
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Online booking provider HotelPlanner has reached a new partnership with Harris Blitzer Sports & Entertainment, the parent company for the New Jersey Devils, Philadelphia 76ers and Prudential Center in Newark, New Jersey. “Travel bookings and accommodations are critical components of business and life on the road for our front office executives,” said Adam Cross, senior […]
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MGM Resorts International will become the title sponsor of the Korn Ferry Tour’s first event at Las Vegas Paiute Golf Resort. The MGM Resorts Championship at Paiute will be staged April 15–18 and feature a full field of 156 players who will compete for a $600,000 purse. “The Korn Ferry Tour has quickly become one of […]
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Hasbro has announced a deal with NFL Flag for the Nerf brand to become the official supplier of footballs and flag belts for league play in the U.S. Under terms of the deal, Hasbro will supply Nerf-branded footballs and flag belts to more than 1,600 NFL Flag leagues, serving more than 500,000 participants in 50 […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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