Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Fans of King’s Hawaiian are in for a treat at four NASCAR-owned venues as the racing series and baking company announced a multiyear deal for an official track partnership. Under terms of the deal — the bakery’s first in motorsports — King’s Hawaiian will secure naming rights to dining areas at Daytona International Speedway, Kansas […]
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The Clorox Company and the NBA have reached a multiyear deal for Clorox to become the official cleaning partner of the league and the WNBA. The deal agreement includes collaboration on health and safety at all NBA and WNBA events, including the recently held All-Star Game in Atlanta, where the cleaning brand supplied disinfecting products. […]
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Online booking provider HotelPlanner has reached a new partnership with Harris Blitzer Sports & Entertainment, the parent company for the New Jersey Devils, Philadelphia 76ers and Prudential Center in Newark, New Jersey. “Travel bookings and accommodations are critical components of business and life on the road for our front office executives,” said Adam Cross, senior […]
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MGM Resorts International will become the title sponsor of the Korn Ferry Tour’s first event at Las Vegas Paiute Golf Resort. The MGM Resorts Championship at Paiute will be staged April 15–18 and feature a full field of 156 players who will compete for a $600,000 purse. “The Korn Ferry Tour has quickly become one of […]
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Hasbro has announced a deal with NFL Flag for the Nerf brand to become the official supplier of footballs and flag belts for league play in the U.S. Under terms of the deal, Hasbro will supply Nerf-branded footballs and flag belts to more than 1,600 NFL Flag leagues, serving more than 500,000 participants in 50 […]
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The Paralympics are going primetime. NBCUniversal has announced its broadcast plans for the Tokyo Paralympic Games and in a first for the United States, it will include primetime coverage on NBC. The network plans a record 1,200 hours of programming during the event, which will be staged August 24–September 25, 2021. The coverage, which is […]
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Sports drink BioSteel will become a multiyear partner of U.S. Soccer, starting their agreement at the SheBelieves Cup event in Orlando. Under terms of the deal, BioSteel, a zero-sugar sports drink, will be made available to all of U.S. Soccer’s National Teams, including the Women’s National Team, Men’s National Team, Youth National Teams and Extended […]
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Mandalay Bay Resort and Casino in Las Vegas has signed a multiyear naming rights agreement with Anheuser-Busch to rename its 12,000-seat sports and entertainment venue the Michelob ULTRA Arena. The deal was negotiated by Mandalay Bay parent company MGM Resorts International. The deal includes assets inside the venue and at select bars and lounges throughout the […]
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One of the more creative sponsorship deals in Olympic sports will continue as White Castle and USA Luge have renewed their partnership through 2023. The pairing of luge athletes known as sliders and the small hamburgers of the same name comes after the two sides first joined forces in 2017. Since then, White Castle has […]
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Immortals Gaming Club has signed a multiyear partnership with HotelPlanner to serve as the official hotel booking partner of IGC’s MIBR CS:GO and the Immortals LCS esports teams. MIBR is based in Brazil competing in CS:GO while the Immortals team competes in North America in League of Legends. “Our Immortals and MIBR teams are excited […]
Continue ReadingThe loss of Corey Peterson, @theonlycP, was a shock to many in the sports-events industry. A reflection here from @SportsTravel Executive Editor and Publisher Jason Gewirtz on his own relationship and the ones that many make in the industry.
The final day of TEAMS '24 featured four sessions that covered women's sports in the growing spotlight, the decade ahead in sports related travel, women's sports working toward NCAA championship sanctioning and Olympic sports that are ready for 2028.
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