Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The Clorox Company and the National Hockey League have announced a new multiyear North American partnership that will see Clorox become the official cleaning and disinfecting product partner of the league. The multiyear agreement, which starts with the 2021 Stanley Cup Playoffs, includes marketing and product integrations to support the league’s COVID protocols during the playoffs […]
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The West Michigan Sports Commission has reached a new 10-year partnership with Meijer to serve as the naming rights partner of the WMSC’s baseball/softball complex in Rockford, Michigan. The venue will now be called the Meijer SportsComplex. “Meijer has been a loyal partner of the WMSC for more than a decade, and this naming rights […]
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The Hartford has donated $2 million over the next two years to Move United, the nation’s largest community-based adaptive sports organization, with the money to be used to launch The Hartford’s Competition Series and a new digital fitness platform. “We believe people are capable of achieving amazing things with the right encouragement and support and […]
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SRS Distribution will be the title sponsor for the Las Vegas Bowl, as part of a five-year agreement between the building products distributor and ESPN Events, the owner of the game. The bowl game will debut at its new home at Allegiant Stadium in December after the pandemic cancelled the 2020 game. The 2021 game […]
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Satisfi Labs will partner with NASCAR and its racetracks to provide an AI-powered “Answer Engine” to engage with fans throughout the season. Under terms of the deal, Satisfi Labs will provide racing and venue information to all NASCAR-owned tracks including Darlington, Daytona, Homestead, Martinsville, Phoenix, Richmond and Talladega. Through the effort, fans will be able […]
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The National Football League has gone all in on sports betting announcing its first sportsbook partnerships a triple arrangement with Caesars Entertainment, DraftKings and FanDuel. Under terms of the multiyear deal, each will become an official sports betting partners of the NFL and each will have exclusive ability to leverage NFL marks within the sports […]
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Major League Soccer has signed a multi-year partnership with Procter & Gamble that see the company sponsor the Mexican National Team’s U.S. Tour, Leagues Cup, Campeones Cup and MLS All-Star Game. The partnership enables P&G brands such as Gillette, Old Spice, Crest, Oral B, Dawn, Charmin and Bounty to tap into MLS’ fan base. Over […]
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The technology company Cisco has announced partnership agreements with the National Football League and Paris 2024, the local organizing committee of the Olympic and Paralympic Summer Games, helping each with their networks and an expanded Olympics role in cybersecurity and videoconferencing. The deal with the NFL will make the networking and security company an official […]
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USA Baseball has become the latest national governing body to partner with TeachAids, which will distribute its CrashCourse concussion content to educate baseball players, parents and coaches. CrashCourse is an education initiative to provide medical knowledge about the prevention and treatment of concussions. It was developed by leading medical, education, engineering and science researchers with […]
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The National Basketball Association and CLEAR have announced a partnership that will see the secure identity company’s Health Pass technology available for COVID-19 health screenings at NBA arenas. Health Pass is a free, mobile experience that connects a user’s verified identity to various COVID-19-related health information, including test results and eventually vaccine verification. The program […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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