Category: Obstacle Races

Joe De Sena

Joe De Sena has been an entrepreneur almost from the beginning, selling fireworks at age 8, building a pool-cleaning business and later founding a Wall Street trading firm. But his true passion was in health and fitness, and adventure racing specifically. After competing in dozens of long-distance races, he founded Spartan Race in 2010. The obstacle race series separated itself from the pack by timing participants and treating the experience as a legitimate sport, one with a potential future at the Olympic Games. Today, the Reebok Spartan Race offers 3-, 8- and 12-mile events that together attract more than 1 million participants annually across 170 events in 28 countries, including races in Europe and Asia.In this interview with SportsTravel’s Jason Gewirtz…