Category: NHL

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The Madness of Sponsorship Make‐Goods

There are clauses in sponsorship agreements that normally gather dust after the contracts are signed, namely force majeure and substitution. As we’re all well aware, there is nothing normal about 2020 and the dust has been shaken off of those typically skimmed-over clauses. Force majeure and substitution, the terms as we know them, have had […]

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Release The Kraken: Seattle’s NHL Team Reveals Nickname

The NHL’s expansion team in Seattle will be known as the Kraken when it starts play in the 2021–2022 season with the team’s nickname and logo released in a splashy promotional video. https://twitter.com/NHLSeattle_/status/1286334190439395330 The team’s colors will be “icy blue and navy blue” with red accents. Of the league’s 31 current teams, 16 have some […]

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ClimatePledgeSeattle

Amazon Buys Seattle Arena Naming Rights, Brands it ‘Climate Pledge Arena’

The home for the WNBA’s Seattle Storm and the city’s expansion National Hockey League team will be called Climate Pledge Arena after the naming rights for the venue were bought by Amazon. The announcement was made by Amazon and the Oak View Group, which is renovating the arena and owns the NHL expansion team that […]

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Safety is Priority Before Return to Play, Says NBA Union Director

Going six weeks without sports is making the fandom world start to go a bit stir-crazy, but NBA Players Association Executive Director Michele Roberts has a firm message: Don’t rush things. “Our fans are more loyal than I think many of us appreciate,” Roberts said during the final virtual Sports Business Journal/CAA World of Sports […]

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HondaCenter

Honda Center Naming Rights Agreement Extended

Anaheim Arena Management and Honda have extended the naming rights deal for the Honda Center, home of the NHL’s Anaheim Ducks, with 10 years added to the existing 15-year partnership. The new extension will carry the agreement through 2031. The partnership includes Honda Center exterior signage, freeway marquee placement, media integration, car displays on two […]

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NHL Leaves New Sled Hockey Bench as an Event Legacy

A new on-ice prototype for sled hockey benches has been unveiled as part of a legacy effort from the Navy Federal Credit Union NHL Stadium Series game to be played in Colorado Springs, Colorado. The program, a partnership between the NHL, the Colorado Avalanche, USA Hockey and Athletica Sport, is designed to accommodate sled players […]

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VegasAHL

Golden Knights Buy San Antonio AHL Team for Relocation

The Vegas Golden Knights have bought the American Hockey League franchise in San Antonio with the intentions of moving it to Henderson, Nevada, before the start of the 2020–2021 AHL season. The purchase and relocation is subject to approval from the American Hockey League Board of Governors. The San Antonio Rampage are currently the top […]

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