AT&T and NBA Sign New Multiyear Marketing Deal
As a part of a new multiyear marketing partnership, AT&T and the National Basketball Association will create enhanced fan experiences…
Continue ReadingBreaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
As a part of a new multiyear marketing partnership, AT&T and the National Basketball Association will create enhanced fan experiences…
Continue ReadingThe NBA’s Sacramento Kings have announced a partnership with MGM Resorts International and tech firm Xperiel to enhance the team’s “Call the Shot” predictive gaming options for fans. The game has existed in the team’s app since 2016 but under terms of the new deal, MGM becomes the presenting partner of the game. It’s a similar […]
Continue ReadingMGM Resorts International and the National Basketball Association have announced a multiyear partnership for MGM Resorts to become the…
Continue ReadingStephen Miller wasn’t always sure he wanted to go into the family business. His father, the late Larry H. Miller, built an empire of auto dealerships and sports properties, owning the NBA’s Utah Jazz, the Salt Lake Bees Triple-A baseball team and the Tour of Utah cycling race. Eventually, Miller found it hard to turn away. He has now worked 22 years for the Larry H. Miller Group of Companies, including as president of the Tour of Utah from 2009–2012. In May, he was named president of Miller Sports Properties, a new division that operates the teams…
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