Category: National Governing Body

National Governing Body — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

USA Weightlifting Crop

Largest Participation Strength Event Ever Going to Columbus

USA Weightlifting says that a record number of athletes will compete this week in the 2022 North American Open Series 1 and 2022 National University Championships in Columbus, Ohio, as part of the annual Arnold Sports Festival. The events will feature 1,866 competing athletes, significantly more than have ever participated in a strength event. The […]

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Lisa Delpy Beijing Olympics
George Washington University Professor Lisa Delpy Neirotti was in Beijing on behalf of SportsTravel. It was her 21st consecutive Games, providing her unique insight into how operations went across a number of areas.

Grading the 2022 Beijing Olympic Winter Games

Despite the political tension surrounding the Olympic Winter Games in Beijing, lingering fear of testing positive for COVID-19 before or during the Olympics and lack of sponsors activations, the actual competition and media distribution were similar to previous Games. From the atmosphere to the food and transportation, here is a final assessment of how organizers […]

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Beijing Olympics Closing Ceremony
Silver medalist Jessie Diggins, of the United States, reacts on the podium for the women's 30km mass start free cross-country skiing ceremony during the closing ceremony of the 2022 Winter Olympics on February 20 in Beijing. Diggins is in a sport that historically has not been a commercial success for athletes but her results over the past two Winter Games has heightened her commercial viability. (AP Photo/Jae C. Hong)

Marketing the Olympics During Pandemic
a Commercial Challenge for Brands and Athletes

Through controversies and debates over the host country, drug testing of teenagers and an apathetic television viewing public, it was not a marketing dream for sponsors and athletes alike in Beijing. The Winter Games are not yet over — the Paralympics start March 4 in China. But the sprint of a Summer and Winter Games […]

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USA Badminton logo

Triangle Region Awarded 2022 USA Badminton Collegiate National Championship

The 2022 USA Badminton Collegiate National Championships is headed to North Carolina with Triangle Badminton & Table Tennis hosting in Morrisville. The event will be staged March 25–27. The championship is a win for the region as it builds up its hosting portfolio in advance of its bid to host the 2027 World University Games. […]

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2018 Women’s Collegiate Triathlon National Championships

USA Triathlon Reaches Milestone in NCAA Championship Effort

USA Triathlon has secured its 40th university offering women’s triathlon at the varsity level, the minimum number that the NCAA will consider for potential championship consideration. Cal Poly Humboldt in Arcata, California, will become the 40th program, beginning competition in fall 2022. Triathlon has been considered an emerging sport by the NCAA since 2014. That designation began […]

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DSC_0068A

How Tulsa Landed the USA BMX Headquarters

Flash back 10 years. USA BMX, the national governing body for the sport, was headquartered at its longtime home in Gilbert, Arizona. As the sport grew in popularity — one of the fastest-growing sports in the past decade, according to the Sports and Fitness Industry Association — so did the needs of the organization. More tracks […]

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USAGymnasticsTrack&Field

USA Swimming and USA Track & Field Partner on Sponsorship Effort

USA Swimming and USA Track & Field are combining forces to find a marketing agency to package and sell key sponsorship categories and properties for both national governing bodies. The two high-profile NGBs, and their respective members and clubs, are responsible for the development of the country’s programs, teams and athletes, the latter of which accounted for nearly 50 […]

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USA Cheer Logo blue

USA Cheer Elects Rhonda Blanford-Green as Board President

USA Cheer has elected Rhonda Blanford-Green as president of its board of directors for a two-year term. Blanford-Green has been a member of USA Cheer’s board since 2008 and previously served as the board’s secretary. Blanford-Green succeeds outgoing president and co-founder of USA Cheer Bill Seely, who will keep seat on the national governing body’s […]

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SportsTravel Podcast Stu Upson Pickleball

Pickleball Power: Stu Upson of USA Pickleball on the Sport’s Growth, Events and Venues

The Sports and Fitness Industry Association has made it official in its latest trends report: pickleball is the fastest-growing sport in the country. Over the past two years, participation is up 39 percent, including an increase of more than 20 percent from 2019 to 2020 when the pandemic helped drive the sport’s appeal. Leading the […]

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WoodwardCopperMountain

Copper Mountain, Park City Named Official U.S. Ski & Snowboard Training Centers

U.S. Ski & Snowboard has designated Woodward Copper Mountain resort in Colorado and Woodward Park City in Utah as official training centers for the national governing body’s athletes through January 2025. The agreement will see athletes from U.S. Ski & Snowboard training at Woodward Copper and Woodward Park City leading to the 2026 Olympic Winter […]

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