Category: Motorsports

Motorsports — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

NASCARiRacingChicago

NASCAR Continues Riding Popularity of iRacing

The success of NASCAR’s iRacing Series, which continued with a national broadcast this week of a virtual road race through the streets of Chicago, can still be considered a happy surprise by those within the sport. What started last year during the pandemic as a way to keep fans engaged while the sports world was […]

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Satisfyi NASCAR

NASCAR Turns to AI to Answer Fan Questions

Satisfi Labs will partner with NASCAR and its racetracks to provide an AI-powered “Answer Engine” to engage with fans throughout the season. Under terms of the deal, Satisfi Labs will provide racing and venue information to all NASCAR-owned tracks including Darlington, Daytona, Homestead, Martinsville, Phoenix, Richmond and Talladega. Through the effort, fans will be able […]

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MiamiGP

Formula 1 Heading to Miami in 2022 at Hard Rock Stadium

After months of discussion and political wrangling, Formula 1’s next U.S.-based race is finally official with this weekend’s news that the Miami Grand Prix will join the circuit in 2022 with a road course layout surrounding Hard Rock Stadium in Miami Gardens. Formula 1 has been in Austin since 2012 at the Texas-based Circuit of […]

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World Series Rays Dodgers Baseball
Los Angeles Dodgers starting pitcher Clayton Kershaw throws to Tampa Bay Rays' Joey Wendle during the second inning in Game 1 of the 2020 World Series in Arlington, Texas. (AP Photo/Tony Gutierrez)

One Year Later: How COVID has Changed Sports Forever

Remember what it like to go to a sold-out game? Waiting in line with others for seemingly forever before getting your ticket scanned, walking into the concourse and trying to avoid bumping into other people while finding a hot dog and soda, then going to your seats to check out the early scene. Maybe you […]

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Frank Kelleher NASCAR Daytona

Frank Kelleher Named President of Daytona International Speedway

NASCAR veteran Frank Kelleher has been named president of Daytona International Speedway, succeeding Chip Wile, who will be promoted to an expanded role of senior vice president, chief track properties officer overseeing 13 NASCAR-owned tracks. Kelleher previously served as NASCAR senior vice president and chief sales officer where he oversaw a team responsible for business […]

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AtlantaSupercross

Monster Energy Supercross Prepares for Atlanta Speedway Infield Event

The 2021 Monster Energy AMA Supercross series will go to one of the more unique setups in series history when it races in the infield at Atlanta Motor Speedway in Hampton, Georgia, starting April 10 and continuing for a full week. The April triple-header will be a first for the speedway and a first for […]

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NASCARiRacingChicago

NASCAR Adds Chicago Street Course to iRacing Series

The eNASCAR iRacing Pro Invitational Series on June 2 will have drivers virtually race on a street circuit set in downtown Chicago, connecting some of Chicago’s landmark streets as well as around Grant Park on a 2.2-mile course. The series’ second season started March 24 with a race on the dirt track at Bristol Motor […]

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ST Podcast NHRA

Antron Brown and Leah Pruett: Life in the Fast Lane as NHRA Drivers

The 2021 NHRA Camping World Drag Racing Series season is set to kick off March 11 in Gainesville, Florida, a 23-race schedule culminating with the season-finale near Los Angeles in November. NHRA drivers are among the fastest in the world, navigating their 11,000-horsepower Top Fuel dragsters and Funny Cars down the track at speeds that […]

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King’s Hawaiian

King’s Hawaiian Enters First Motorsports Partnership with NASCAR

Fans of King’s Hawaiian are in for a treat at four NASCAR-owned venues as the racing series and baking company announced a multiyear deal for an official track partnership. Under terms of the deal — the bakery’s first in motorsports — King’s Hawaiian will secure naming rights to dining areas at Daytona International Speedway, Kansas […]

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Photo: Michael Troutman/www.dmtimaging.com
The Sea Otter Classic is a bicycling and outdoor sports festival and expo held each spring in Monterey, California. The four-day event is considered the world's largest cycling festival, drawing nearly 10,000 professional and amateur athletes. Photo: Michael Troutman/www.dmtimaging.com via SeeMonterey.com

Case Study: How a Destination Markets Outdoor Events in a Pandemic

Monterey County in California is a sports destination that may not be immediately top of mind. But it is the site of Pebble Beach, home of the famous AT&T Pro-Am and one of the most beautiful and challenging golf courses in the world. WeatherTech Raceway Laguna Seca is home not only to the IndyCar Series but a […]

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