Category: Main Feature

Main Feature — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

LSU Alabama Football
Alabama fans cheer before a game against LSU at Bryant-Denny Stadium, in Tuscaloosa. The SEC is set to get two new teams when Oklahoma and Texas join the mix. (AP Photo/Andrew Harnik)

Why College Conference Realignment
Reshapes the Sports Tourism Landscape

College sports is amid revolutionary change that may not be surpassed in its long and sometimes controversial history. The ability of athletes — sorry, student-athletes — to earn money off name, image and likeness has turned the traditional college sponsorship model upside down. The NCAA recently adopted a new constitution that may see further changes […]

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Youth Sports in the COVID-19 Era: Why the Multi-Billion Dollar Industry Feels Positive About the Future

Over the past two-plus decades, the youth sports business has perhaps grown like no other segment not only in the sports-event industry but like few industries throughout the world. What was a collection of mostly community groups that would stage Saturday morning soccer programs in the parks, or intramural basketball before or after elementary school, […]

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eileen krause
Eileen Krause cleans condiment dispensers on the main concourse of Ball Arena before an NHL game between the New York Rangers and Colorado Avalanche on March 11, 2020, in Denver. Cleaning and sanitization within sports venues, especially indoors, has become a key component in making fans feels comfortable attending events during the COVID-19 pandemic. (AP Photo/David Zalubowski)

The Future of Sports Venues After COVID: Contactless Technology, Deep Cleaning Among Top Priorities

From the growth of professional venues that can become as much about entertainment as the game itself, to collegiate venues that are professional in everything but name, and even youth and recreation complexes that promote themselves as giving a professional experience to pre-teen athletes, there are few things in the sports industry that have changed […]

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Beijing Olympics Closing Ceremony
Silver medalist Jessie Diggins, of the United States, reacts on the podium for the women's 30km mass start free cross-country skiing ceremony during the closing ceremony of the 2022 Winter Olympics on February 20 in Beijing. Diggins is in a sport that historically has not been a commercial success for athletes but her results over the past two Winter Games has heightened her commercial viability. (AP Photo/Jae C. Hong)

Marketing the Olympics During Pandemic
a Commercial Challenge for Brands and Athletes

Through controversies and debates over the host country, drug testing of teenagers and an apathetic television viewing public, it was not a marketing dream for sponsors and athletes alike in Beijing. The Winter Games are not yet over — the Paralympics start March 4 in China. But the sprint of a Summer and Winter Games […]

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How Tulsa Landed the USA BMX Headquarters

Flash back 10 years. USA BMX, the national governing body for the sport, was headquartered at its longtime home in Gilbert, Arizona. As the sport grew in popularity — one of the fastest-growing sports in the past decade, according to the Sports and Fitness Industry Association — so did the needs of the organization. More tracks […]

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Puerto Rico: A Rich Sports History

You may think that Puerto Rico is a golf escape and yes, that is largely true. The Puerto Rico Open will celebrate its 15th anniversary in early March, having generated $5.7 million for the economy and creating more than 1,000 direct and indirect jobs. With 16 courses open to the public, golf has boomed on the […]

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TEAMS Conference and Expo

Future Sites Announced for Northstar Sports Division Events

Northstar Meetings Group has announced three future sites for the TEAMS Conference & Expo, the world’s largest gathering of sports-event organizers, taking its annual event to a trio of markets reflecting a variety of destinations that host sports events throughout the United States. Along with previously announced host cities, the conference has now announced its […]

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Los Angeles 2024
Competitiors in the men's 5,000 meter event at the 1984 Olympic Summer Games in Los Angeles circle past the Olympic torch during the race on August 11, 1984. Los Angeles in 2028 will join London and Paris as the only three-time hosts of the Olympic Summer Games. (AP Photo, File)

An Olympic Impact on Sports Tourism:
The Legacy for U.S. Host Cities

With the Olympic and Paralympic Summer Games having concluded in Tokyo, one of many questions about the Games’ legacy is whether the city will be able to benefit from having hosted two of the world’s biggest sporting events—including the second time for the Olympic Games. Without sports, Tokyo has more than enough to boast about […]

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TEAMS Conference and Expo

National Congress of State Games Renews Partnership with TEAMS Conference & Expo

Northstar Meetings Group, a division of Northstar Travel Group, and the National Congress of State Games have announced the extension of their exclusive co-location agreement through and including TEAMS ’26. The extension builds upon a partnership that has seen the annual NCSG Symposium held in conjunction with the TEAMS Conference since TEAMS was last held […]

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