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Main Feature — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

USBC Parade
The USBC Open Championships are a big time event for bowlers, who get a special walk-out to the lanes before each session. Photo by Justin Shaw/SportsTravel
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Las Vegas Stakes Claim as Bowling Capital of U.S.

As the parade of bowlers make their way onto the lanes for their session, “This is the Greatest Show” is blasting from the speakers. It’s an appropriate choice, because in the world of bowling and sports events in general, the United States Bowling Congress Open Championships are one of the biggest shows around. Close to […]

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APTOPIX Tokyo Olympics Volleyball
Players from the United States react after defeating Brazil to win the gold medal in women's volleyball at the 2020 Summer Olympics in Tokyo. USA Volleyball won gold medals at the Games in indoor volleyball, beach volleyball and para volleyball. (AP Photo/Frank Augstein)

Volleyball’s Popularity Continues to Rise

The growing momentum around women’s sports as a whole is exemplified within volleyball. Who can forget the scene in September, when 92,003 people packed Memorial Stadium to watch Nebraska volleyball sweep in-state rival Omaha? Or the gigantic numbers of those waiting outside Amalie Arena in Tampa Bay ahead of the NCAA championship between the Cornhuskers […]

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Pinehurst 18
The 18th hole at Pinehurst No. 2 offered a backdrop for a dramatic U.S. Open finish on June 16. Photo by Justin Shaw/SportsTravel
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Raleigh Continues Rapid Sports Tourism Growth

The scene at the Raleigh/Durham International Airport on June 17 told the story. Even at 6 a.m., the security lines were hundreds deep and TSA Precheck was about four times longer than usual. People were sunburned and tired from an incredible weekend at the U.S. Open in Pinehurst, North Carolina, which sits about 80 minutes […]

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Mexico US Soccer
The United States and Mexico compete at MetLife Stadium in an international friendly soccer match in 2019 in East Rutherford, New Jersey. The stadium will be the host for the 2026 FIFA World Cup final, which was announced in February. (AP Photo/Steve Luciano)
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2026 FIFA World Cup: How New York/New Jersey Got the Final And What’s Next

Years of work boiled down to a Sunday afternoon in February. After months of delays, FIFA was finally releasing the match schedule for the 2026 World Cup. The culmination of the TV show — “a tough watch” said more than one person interviewed for this story — was the reveal of where the 2026 World […]

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Lambeau Field
Lambeau Field — pictured here during a Packers game against the New Orleans Saints on September 24, 2023 — will be the epicenter of the 2025 NFL Draft. (AP Photo/Jeffrey Phelps)
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Green Bay Takes NFL Draft Baton from Detroit, Prepares for 2025

The Detroit Lions and Green Bay Packers have a rivalry on the gridiron that goes back to when the franchises first clashed in 1930. Off the field, the two sides have come together in collaboration when it comes to hosting the NFL Draft. Detroit just finished hosting the biggest draft of all time with more […]

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Youth sports
Youth and adult amateur sports were a driving force in a sports tourism industry that was valued at $52.2 billion in economic impact in 2023. (Photo by Jason Gewirtz)
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Report: Sports-Related Travel Generated $52.2 Billion Impact in 2023

A new Sports Events & Tourism Association State of the Industry Report reveals that sports-related travel provided $52.2 billion in direct economic impact in 2023, with more than 200 million people traveling to amateur and collegiate sports events, underscoring the power of the market to attract visitors across a variety of sports. The report also […]

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