Category: Main Feature

Main Feature — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

TEAMS Conference and Expo
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Northstar Meetings Group Forges Multi-Year
Co-Location Partnership with Dare to Dream

Northstar Meetings Group, a division of Northstar Travel Group, has announced an exclusive, multi-year co-location agreement with The Dare to Dream Experience. Dare to Dream is a career exploration, educational and motivational program that introduces students ages 18–24 to careers behind the scenes of the sports-related travel, tourism, events and entertainment industries. As part of […]

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Posted On : By : Jason Gewirtz
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A waiting area at Narita Airport would be one of the longest steps of SportsTravel's journey to Tokyo for the Olympic Games.
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Spit, Luck and Patience: An Inside Look at How to Attend the 2021 Olympics

Most Olympians punched their ticket to the Olympic Summer Games in Tokyo by qualifying at a trials or earning enough points at other competitions to make their team. My ticket to Tokyo was punched alone in my Honda CR-V on a hot summer afternoon, in the parking lot of a Denver-area urgent care. That’s when […]

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Posted On : By : Jason Gewirtz
US Gymnastics Olympic Trials
Shane Wiskus competes on the pommel horse during the men's U.S. Olympic Gymnastics Trials on June 26, 2021, in St. Louis. (AP Photo/Jeff Roberson)
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Olympic Sports Fight to Survive on Collegiate Level

When the United States men’s gymnastics team that had been selected for the Olympic Summer Games in Tokyo was announced, one thing stood out about the five-man group: Each was a college gymnast. Sam Mikulak, the elder statesman of the team, was a three-time national champion at Michigan. Yul Moldauer helped Oklahoma win three NCAA […]

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Posted On : By : Matt Traub
Tokyo Olympics Basketball
United States' A'Ja Wilson, center, grabs a rebound between Nigeria's Adaora Elonu, left, and Atonye Nyingifa during women's basketball preliminary round play at the 2020 Olympic Summer Games on Tuesday, July 27, 2021, in Saitama, Japan. (AP Photo/Eric Gay)
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At the 2020 Olympic Summer Games, Women Rule

If you asked 100 people interested in this year’s Olympic Summer Games in Tokyo which athlete they want to see the most, it’s a safe bet the first name mentioned would be Simone Biles. Several may say Katie Ledecky. Others would say Allyson Felix, A’ja Wilson or Alex Morgan. As the 50th anniversary of Title […]

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Posted On : By : Matt Traub
2019 NFL Draft
Tennessee Titans celebrate second round draft pick A J Brown, with Eddie George at the NFL Draft on April 26, 2019, in Nashville, Tennessee. (AP Photo/Al Wagner)
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The NFL’s Big Events: Potential Future Hosts
for the Super Bowl, Draft or Combine

The National Football League is far and away the most popular professional sports league in the United States and its biggest event, the Super Bowl, is often described as virtually a national holiday. In the search for ever-increasing amounts of future revenue, the NFL Draft moved out of New York, where it was held since […]

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Posted On : By : Matt Traub
Frank Supovitz MLB
Frank Supovitz, a veteran of events fo the NHL and NFL, was brought on as executive producer of the MLB Draft for the first time in 2021. Photo by Jason Gewirtz/SportsTravel
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For its First Draft with Fans, MLB Turns
to a Pro in Organizing Events

On the screen behind the commissioner’s podium, from different angles, is the green and yellow logo of the Oakland A’s. The music of En Vogue plays on the speakers at the Bellco Theatre in Denver during a rehearsal the day before the Major League Baseball Draft. “En Vogue,” says Frank Supovitz. “They’re from Oakland.” Supovitz […]

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Posted On : By : Jason Gewirtz
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Letter From Tennessee: Dude Perfect,
a Hemi Engine and a Return to Travel

The email arrived in my inbox about six weeks ago with the intriguing subject line: “Chaos at the Colosseum.” The message was from Bristol Motor Speedway, a venue I’ve been fascinated by for years (enough to be on their email list at least) but had never had the chance to visit. So right away I […]

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Posted On : By : Jason Gewirtz
Senior PGA Championship & PGA Championship Trophy Tour
TULSA, OK - MARCH 31: The Wanamaker trophy on a scenic tour of Southern Hills Country Club on March 31, 2021 in Tulsa, Oklahoma. (Photo by Brooke Allen/PGA of America)
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Case Study: How The PGA of America Pivoted
In Planning for the 2022 PGA Championship

The PGA Championship’s move to the weekend before Memorial Day two years ago has paid off through even more attention paid to a tournament that is one of golf’s four major championships. And that attention surged to new levels last month when this year’s event at Kiawah Island, South Carolina, was shockingly won by Phil […]

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Posted On : By : Matt Traub
Unbound Gravel Life Time
Unbound Gravel in Emporia, Kansas, has become the premier event in the world of gravel racing, which has taken the cycling world by storm. Photo: Life Time
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Roots in the Dirt: How Gravel Racing
Has Thrived in Smaller Destinations

For years, the claim to fame for Emporia, Kansas — a city of 25,000 between Wichita and Topeka — was that William Allen White, the famed Kansas newspaperman from the early 1900s, called the area home. “I love that we have that history,” said LeLan Dains, director of Visit Emporia. “But no one is pulling […]

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Posted On : By : Jason Gewirtz
Pittsburgh Knights_4
Pittsburgh is a hotbed for esports and will host the 2021 EsportsTravel Summit, December 14–16. The event will feature the co-location of the United States eSports Federation Annual Meeting.
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United States eSports Federation Extends
Co-Location Agreement with EsportsTravel Summit

The United States eSports Federation (USeF) and Northstar Meetings Group, a division of Northstar Travel Group, have announced a multi-year extension of the agreement that makes the EsportsTravel Summit the exclusive home to the USeF’s Annual Meeting. The USeF is recognized as the National Governing Body of esports by the International Esports Federation. Hosted by […]

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Posted On : By : Jason Gewirtz
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Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.

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