Category: Main Feature

Main Feature — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Spectator Sports Tourism
More than 100 million people traveled more than 50 miles last year to attend professional, minor league and collegiate regular-season events. Photo by Jason Gewirtz/SportsTravel
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Spectator Sports-Related Travel Generates $47.1 Billion Impact

More than 100 million people traveled more than 50 miles to attend professional minor league and collegiate regular-season sports events in the United States last year, generating $47.1 billion in direct economic impact, according to results of new research commissioned by the Sports Events & Tourism Association. The research, performed by Tourism Economics and sponsored […]

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St. Louis Blues
The St. Louis Blues and fans celebrate a goal during a 5-4 win over the Colorado Avalanche at the Enterprise Center in St. Louis, the site of this week's NCAA Frozen Four. Photo by Matt Traub/SportsTravel

St. Louis’ Underrated Sports Scene Comes Alive

For a city with a deep sports pedigree, St. Louis has seen its share of success and heartbreak. Over 100 years ago, in a different era, it was one of first hosts of the modern Olympic Games. The NFL was here and then it left. The St. Louis Blues waited decades before finally hoisting a […]

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IEM Cologne Michal Konkol
The 2024 IEM event in Cologne, Germany, featured top players from around the world. ESL FaceIt Group photo by Michal Konkol
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Esports Industry’s Host Selection Process Proving Successful

As the esports world continues to grow, its biggest events have outgrown the old process of flying around the world and hoping to find the right destination. These days, major esports events are getting the same treatment as traditional sports events when it comes to the bidding process, with Blast and ESL FaceIt Group leading […]

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Fort Wayne NCAA Basketball
Fort Wayne has hosted the NCAA Division III Men's Basketball Final Four this past weekend with Trinity (Connecticut) winning the title. Photo courtesy of Visit Fort Wayne

March Madness Remains a Big Deal in Small Divisions

Thursday tips off the Sweet Sixteen for the NCAA Men’s Basketball Tournament with the women’s action picking up on Friday, shining a spotlight on a total of six cities throughout the United States. The winners of those regionals will head to either San Antonio or Tampa Bay, basking in the glow and national attention of […]

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CSU Team Photo
Colorado State, which won the Mountain West Tournament title, is one of five schools that will depart the conference for the Pac-12 in fall of 2026. Photo by Justin Shaw/SportsTravel

In Las Vegas, College Basketball Realignment on Everybody’s Minds

One year ago, as Gloria Nevarez, Stu Jackson and Dan Butterly arrived in Las Vegas for their respective basketball championship tournaments, they were all asked about the demise of the Pac-12. Fast forward 12 months and again the impact of the Pac-12 — which will return in September 2026 — is a main topic. For […]

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SEC Tipoff
South Carolina and Texas tip off in the SEC Women's Basketball Tourmament championship game in front of a soldout crowd at Bon Secours Wellness Arena in Greenville, South Carolina. Photo by Matt Traub/SportsTravel

Why SEC Women’s Basketball Has Found a Home in Greenville

Once the flight landed in Greenville, South Carolina, on a Friday afternoon, a person in first class wearing a Mississippi State polo shirt walked off the plane, followed a few rows back by a man in a purple LSU Tigers shirt. In a downtown hotel lobby, a mother with her daughter — both wearing Vanderbilt […]

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Champions Rising

USA Football Releases Flag Football Documentary

As flag football continues its rapid ascendance around the world, USA Football is capitalizing on the increased interest with the documentary “Champions Rising: USA Football’s National Team.” The 90-minute film, produced by Duality Sports & Entertainment and directed by Mike Pacicco, premiered on USA Football’s YouTube channel today. The documentary chronicles the journey of the […]

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The Netflix Slam, A Live Netflix Sports Event
Rafael Nadal competes in The Netflix Slam, a live Netflix Sports event at the MGM Resorts' Michelob Ultra Arena on March 3, 2024. (Photo by David Becker/Getty Images via MGM Resorts)
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MGM Resorts Building Out Sports Events Division

When Jannik Sinner, the top-ranked men’s tennis player in the world, agreed to start serving a three-month ban connected to a pair of failed doping tests, the news reverberated to Las Vegas — where Sinner was scheduled to play in the MGM Rewards Slam at Mandalay Bay Resort and Casino. That meant MGM Resorts International […]

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2026 Winter Olympic Milan Cortina

On Location Promises ‘Elevated’ Experiences for 2026 Olympics

The fact that the 2026 Olympic and Paralympic Winter Games are smaller than their summer counterpart, that the venues are day-long trips between clusters and there are a key series of events with no firm location yet has not stopped the clamor for hospitality packages when the Opening Ceremony starts in Milan on February 6, […]

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