Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Dick’s Sporting Goods has signed a new multiyear partnership to remain title sponsor of the Dick’s Sporting Goods Pittsburgh Marathon Weekend of Events. The 2022 event will be staged April 29 – May 1. “Dick’s Sporting Goods is a foundational partner of ours and makes this incredible weekend of events possible with their continued support,” […]
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Tata Consultancy Services has signed an eight-year contract with New York Road Runners to extend its title and technology sponsorship of the TCS New York City Marathon through 2029. TCS’ extended partnership with New York Road Runners follows its announcement earlier this month that it will become the title sponsor of the London Marathon starting […]
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One of the longstanding stops on the WTA Tour in Charleston, South Carolina, will have a new name. Credit One Financial, the parent company of Credit One Bank, has signed a multiyear naming rights sponsorship with Charleston Tennis, LLC, which includes title partner rights at Credit One Stadium located at the LTP Daniel Island tennis […]
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The IndyCar Series will remain on NBC Sports and its affiliated channels in a multiyear extension of a media rights agreement that covers both broadcast and streaming coverage of the NTT IndyCar Series, including the Indianapolis 500. NBC Sports will continue to be the exclusive home of the Indianapolis 500 and will provide coverage of […]
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The new Premier Rugby Sevens will partner with Fox Sports to broadcast the men’s and women’s competition this fall. The inaugural events will be shown on FS1, FS2, the Fox Sports App and FoxSports.com. “When we founded PR7s, we envisioned the top North American players competing on a national stage to showcase the most electric […]
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Sports fans like being close to the action. But will they want to be this close? After the Tampa Bay Lightning secured their second consecutive Stanley Cup, the team’s official beer —Coors Light — announced it will sell the first brew ever made from the actual ice that the teams skated on during the final. […]
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The International Esports Federation has partnered with the North America Scholastic Esports Federation to use NASEF’s curriculum and programs help teachers leverage esports as a tool for education and career preparation. As part of the deal, IESF has appointed NASEF Executive Director Gerald Solomon as chair of the federation’s World Esports Education Commission. With the […]
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Major League Baseball has entered into a cryptocurrency sponsorship agreement with FTX Trading Limited and West Realm Shires Services Inc. that will include the first uniform patch worn by umpires. The deal, which the league said was the first between a professional sports league and a cryptocurrency exchange, was executed to raise brand awareness for […]
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Salesforce has announced a multiyear partnership with Team USA and the LA28 Olympic and Paralympic Games, as well as a deal with NBCUniversal to support its Olympic and Paralympic coverage across platforms for the next seven years. As a founding partner of the LA28 Olympic and Paralympic Games, Salesforce will provide Salesforce Customer 360 technology […]
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The USCX Cyclocross Series and Global Cycling Network have announced a global partnership to broadcast all races in the new series live and ad-free. As part of a multi-year agreement, each of the four rounds of the series will be streamed across the GCN+ subscription platform. The coverage will include eight races from four separate […]
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The @Big12Conference has selected the Maverik Center in West Valley City, Utah, to host the 2025, 2026 and 2027 Big 12 Gymnastics Championships. The 2025 Big 12 Gymnastics Championship’s two sessions will be held March 22 at noon and 5 p.m. local time.
.@PlayNAIA has selected Orange Beach Sportsplex in Orange Beach, Alabama, and @GSOB_Sports as hosts for the 2025, 2026 and 2027 NAIA Men’s Soccer National Championships.
Move United was given the 2024 Rings of Gold Award by the United States Olympic and Paralympic Committee during its annual assembly last week in Colorado Springs, Colorado.
Triple Crown Sports has announced the departure of Sean Hardy, who is stepping down from his role as chief operating officer to join League One Volleyball as chief growth officer.
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