Allegiant and Vegas Golden Knights Announce Multiyear Partnership
Through a multiyear partnership, Las Vegas-based Allegiant will serve as the domestic airline partner of the NHL’s Vegas Golden Knights…
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Former Cactus Bowl Renamed to Cheez-It Bowl
The Fiesta Bowl and Kellogg’s cracker brand Cheez-It have announced a title sponsorship, renaming the 30th edition of the college football game…
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NBA Signs Landmark Gaming Partnership with MGM Resorts International
MGM Resorts International and the National Basketball Association have announced a multiyear partnership for MGM Resorts to become the…
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Visa Extends IOC Partnership Through 2032
Visa has extended its long-time sponsorship of the International Olympic Committee through 2032. The company has been a sponsor since 1986…
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Allegiant to Serve as Official Airline of Minor League Baseball
Minor League Baseball and Allegiant have signed a multiyear national partnership, making the Las Vegas-based airline the official…
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CEO Pete Bevacqua to Leave PGA for NBC Sports Group
Pete Bevacqua, CEO of the PGA of America, has announced that he is stepping down to become president of NBC Sports Group. In his new role, Bevacqua will oversee programming, marketing, digital properties, regional networks and all the golf business under the NBC umbrella, which includes Golf Channel. PGA President Paul Levy stated in a […]
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Pac-12 and Unifi Sign Sustainability Partnership
The Pac-12 and Unifi Inc. have announced a long-term partnership that will have Unifi serve as the founding sustainability partner of Pac-12 Team…
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The PGA Tour and Omni Hotels & Resorts Reach Sponsorship Deal Through 2022
The PGA Tour and Omni Hotels & Resorts have reached a sponsorship agreement through 2022. Omni will serve as the official hotel partner…
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Ironman Announces Global Content Partnership With Facebook
Ironman has announced a content partnership with Facebook for unprecedented live coverage of the 2018 Ironman season spanning a total of 16 races across three continents. This deal includes coverage of the 2018 Ironman World Championship, which will also be available on NBC Sports in the United States. “We are thrilled to add Facebook to our lineup of […]
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USA Nordic Partners With Mayo Clinic
USA Nordic has announced a collaboration with Mayo Clinic that aims to help team athletes perform at the peak of their athleticism…
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Rob Stull, the newly elected president of @WorldPentathlon, says a venue for the sport in the 2028 Olympic Summer Games is among the top priorities as the international federation’s new president.
The 2025 Rady Children’s Invitational tournament in @SportsSDtourism will include the Kansas Jayhawks, Florida Gators, Providence Friars and Wisconsin Badgers.
AAU College Hockey’s 2025 National Championship will take place at the Community First Igloo in Jacksonville, Florida.
USA Pentathlon Multisport has named Scimitar Apparel as the official competition apparel sponsor for Team USA.
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