Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
IndyCar has announced that NTT, a global information technology and communications company, will become the series’ title sponsor starting in 2019. NTT replaces Verizon, which held the series title sponsorship since 2014. NTT will also become the official technology partner of IndyCar, the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR’s Brickyard 400 beginning in 2019. The […]
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Volkswagen will become the presenting automotive partner of U.S. Soccer through 2022 under a deal announced by Volkswagen of America Inc. and the national governing body. The agreement, facilitated by Soccer United Marketing, was announced during the Detroit Auto Show. “We are extremely excited to work together with Volkswagen to help us continue to grow soccer […]
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The San Francisco Giants and software company Oracle have signed a 20-year partnership that includes naming rights to the Giants ballpark through 2038. As a result, AT&T Park has been renamed to Oracle Park. “We are thrilled to welcome Oracle as our naming rights partner as we move into our next decade here in China Basin,” said […]
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For the first time, the NFL’s AFC and NFC Championships will have a presenting sponsor. The NFL has announced that Intuit Inc., makers of Turbo Tax, QuickBooks and Mint have reached a multi-year partnership to sponsor the games that will determine which teams advance to the Super Bowl. TurboTax Live will received branding as part of […]
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Toyota has announced partnerships with six national governing bodies in the lead-up to the 2020 Olympic and Paralympic Summer Games in Tokyo, including two sports (skateboarding and surfing) that will make their Olympic debuts. As part of the deals, the auto manufacturer will partner with the National Wheelchair Basketball Association, USA Skateboarding, USA Surfing, USA Swimming, USA Track & […]
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The USTA and Tennis Channel have reached an agreement on the construction and operation of a permanent broadcast center at the USTA National Campus in Orlando. The venue will allow Tennis Channel to produce and broadcast live coverage of USTA professional, collegiate, adult and junior level events at the campus. The agreement also grants Tennis Channel the rights […]
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AEG and Dignity Health have reached a deal that will rename the Carson, California, home of the MLS LA Galaxy and NFL Los Angeles Chargers as Dignity Health Sports Park. The stadium, previously know at StubHub Center, will rebrand effective January 1. As part of the agreement, Dignity Health will also become the official health […]
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The Big East Conference and the Madison Square Garden Company, which owns the Madison Square Garden arena in New York City, has announced a partnership extension through 2028. Under terms of the agreement, the Big East Tournament will be held at the arena and the tournament will be staged on its traditional dates at the close of college basketball’s […]
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USA Swimming and Streamline Brands, a franchisor of swim schools, have entered a multiyear partnership aimed at creating more swimming programs… Continue Reading
The Association of Collegiate Anglers Federation and the Collegiate Bass Fishing Series have announced a partnership that will have…
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Rob Stull, the newly elected president of @WorldPentathlon, says a venue for the sport in the 2028 Olympic Summer Games is among the top priorities as the international federation’s new president.
The 2025 Rady Children’s Invitational tournament in @SportsSDtourism will include the Kansas Jayhawks, Florida Gators, Providence Friars and Wisconsin Badgers.
AAU College Hockey’s 2025 National Championship will take place at the Community First Igloo in Jacksonville, Florida.
USA Pentathlon Multisport has named Scimitar Apparel as the official competition apparel sponsor for Team USA.
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