Category: Sponsors & Media

Sponsors & Media — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

BridgestoneArena

Bridgestone Extends Arena Naming Rights in Nashville

The home of the Nashville Predators will continue to be named Bridgestone Arena after the tire and rubber manufacturer and the Predators signed a five-year naming rights agreement extension that runs through 2030. In its nine years as Bridgestone Arena, the venue annually hosts more than 1 million people with not only NHL games but […]

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DavisCup
Croatia celebrates after winning the 2018 Davis Cup championship.

2019–2020 Davis Cup Sponsored by AirAsia

Ahead of a new format change for the first time in decades, the Davis Cup will be sponsored in 2019 and 2020 by Malaysian airline carrier AirAsia. The agreement is between the International Tennis Federation, co-operator of the Davis Cup alongside Kosmos Tennis, which also manages the tournament’s commercial rights, and AirAsia. The 2019 Davis […]

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New DiamondLeague

Wanda Group Becomes IAAF Diamond League Partner in 10-Year Agreement

The Wanda Group will be the IAAF Diamond League‘s title partner under a new 10-year agreement starting next year to secure the global series’ future, including a new annual event in China to be sponsored by the multi-national conglomerate. The agreement was announced by IAAF President Sebastian Coe during the organizational congress in Doha, Qatar. […]

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ClippersHoney

Clippers Training Center Named for Honey

The Los Angeles Clippers made a series of big signings in the offseason for its on-court product and now the team has made another signing for an off-court partner. The team’s training center will be renamed to the Honey Training Center as part of a multiyear partnership with the Los Angeles-based tech company, which is […]

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Special Olympics logo

ESPN and Special Olympics Reach Eight-Year Extension

ESPN and Special Olympics have agreed to an eight-year extension for global broadcasts of Special Olympics events and the network’s presenting sponsorship of Special Olympics Unified Sports. “The relationship between ESPN and Special Olympics spans nearly three and a half decades and has been built on a bedrock of shared belief in the power of […]

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ShrineBowl logo

East-West Shrine Game Changes Name

The East-West Shrine Game will now be called the East-West Shrine Bowl when it is played in January for the 95th year. The 2020 game will be at Tropicana Field in St. Petersburg, Florida. The event benefits Shriners Hospitals for Children and its mission to provide advanced care for children with specialized medical needs. “As […]

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NFL logo_final

NFL Extends Facebook Partnership to Watch Platform

The National Football League will have recaps for every regular season and playoff game, plus additional video content, posted onto Facebook Watch as part of an expanded partnership extension with Facebook. Along with regular season and postseason highlights, Facebook Watch will have highlights from events such as the Pro Bowl, NFL Scouting Combine and NFL […]

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Desert Classic

Longtime PGA Tour Event Renamed The American Express

The legendary PGA Tour event hosted for decades by Bob Hope, after one year without a sponsor, has found a new partner ahead of the 2019–2020 season. Known last January as the Desert Classic, the event at La Quinta, California, will be called The American Express as part of a multi-year agreement with the credit […]

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A replica of the stadium that will be the future home of the NFL’s Raiders

Twitch Named Founding Partner of Allegiant Stadium

The live streaming platform Twitch has been added as a founding partner of Allegiant Stadium, the upcoming home of the NFL’s Raiders in Las Vegas, with promises of a Twitch-branded lounge at the stadium and the potential to host esports competitions in the future. As part of the partnership between Twitch and the Raiders, the […]

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Twitch Logo

NWHL to Stream Games on Twitch

The National Women’s Hockey League, in a period of upheaval for the women’s professional game, has signed a landmark streaming partnership with Twitch, a three-year deal that pays the NWHL a rights fee on top of being on the popular live streaming platform. Under terms of the deal, Twitch will stream every NWHL regular season […]

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