Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The PGA Tour and Omni Hotels & Resorts have extended its official marketing partnership designating Omni as the official hotel and resort of the Tour and Champions Tour, both through 2028. “Omni Hotels & Resorts is proud to continue our partnership with the PGA Tour,” said Dan Surette, chief sales officer at Omni. “Our growing […]
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Emirates Airlines has announces a multi-year partnership with Wimbledon, adding the final gem of the four Grand Slams to its tennis portfolio. Through the partnership, Emirates will have on-court branding in Centre Court and No.1 Court; on-site activations to engage with fans; marketing, digital, and social media rights; hospitality tickets and an opportunity for the […]
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The NBA has struck a multiyear partnership deal with Emirates to become the title sponsor of the league’s in-season tournament and have its logo on referee jerseys in the NBA, WNBA and G League, as the airline will now be known as the global airlines partner of the league. The in-season tournament will be renamed […]
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Taiwan-based Starlux Airlines and the Los Angeles Dodgers have announced a three-year renewal agreement to be the team’s exclusive Taiwanese Airline Partner. The renewal, which runs through the 2026 Major League Baseball season, coincides with the recent announcement of the Dodgers’ signing Japanese star players Shohei Ohtani and Yamamoto Yoshinobu. Starlux Airlines operates daily flights […]
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Barbados Tourism will be the Official Tourism Sponsor of the PGA Tour and the Champions Tour through 2027 as part of a new official marketing partnership between the Caribbean country’s tourism arm and the PGA Tour. Barbados Tourism will have digital activations and creative content at PGA Tour tournaments. The island previously hosted the World […]
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Anheuser-Busch has announced that Michelob Ultra has become the exclusive beer sponsor of Team USA for the 2024 Olympic and Paralympic Summer Games in Paris, 2026 Olympic and Paralympic Winter Games in Milan Cortina and will be the Official Beer Sponsor of the LA28 Olympic and Paralympic Summer Games. “We are thrilled to announce Team […]
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Qatar Airways has been renewed as the airline sponsor for the men’s World Cup in 2026 in North America and the 2030 tournament expected to be in Europe, Africa and South America, FIFA said, extending its original two-tournament deal that started with the 2018 event in Russia. The value of the new Qatar Airways deal […]
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U.S. Ski & Snowboard has announced the largest snowboard title partnership in history with Hydro Flask, a brand that specializes in producing sustainable insulated water bottles and gear, officially naming the team as the Hydro Flask U.S. Snowboard Team. The three-year title sponsorship is the largest ever signed for the snowboard team, running through the […]
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Alliance Reservations Network, a travel technology company, has launched a suite of new features for its Group Productivity Solution software to creates an all-in-one solution for organizers throughout youth sports markets. The sports management and travel software combine tools for team registration, multi-venue scheduling, scoring and bracketing, roster management, communications, marketing, housing, analytics and reporting […]
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LaLiga and Visit Saudi have entered into a partnership agreement that will include a wide range of activities including a launch event with the aim of bringing LaLiga closer to Saudi Arabia. LaLiga and Visit Saudi will jointly showcase Saudi Arabia’s tourism offerings as part of the agreement. Saudi Arabia has more than six official […]
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The @Big12Conference has selected the Maverik Center in West Valley City, Utah, to host the 2025, 2026 and 2027 Big 12 Gymnastics Championships. The 2025 Big 12 Gymnastics Championship’s two sessions will be held March 22 at noon and 5 p.m. local time.
.@PlayNAIA has selected Orange Beach Sportsplex in Orange Beach, Alabama, and @GSOB_Sports as hosts for the 2025, 2026 and 2027 NAIA Men’s Soccer National Championships.
Move United was given the 2024 Rings of Gold Award by the United States Olympic and Paralympic Committee during its annual assembly last week in Colorado Springs, Colorado.
Triple Crown Sports has announced the departure of Sean Hardy, who is stepping down from his role as chief operating officer to join League One Volleyball as chief growth officer.
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