Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
USA Fencing has signed a multiyear partnership with Hilton as the official hotel partner of the national governing body. Starting later in 2024, USA Fencing’s more than 40,000 members and their families will have access to discounted room rates for stays at Hilton properties while traveling for the more than 130 USA Fencing-sanctioned events across the […]
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The FIBA 3×3 season will be collaborating with Karl Lagerfeld with 3×3 players from different teams and countries. “We are delighted to partner with Karl Lagerfeld for this exclusive collaboration, which will engage new audiences in 3×3 basketball,” said Alex Sanchez, FIBX 3×3 managing director. “Together, we share a commitment to innovation and to embrace […]
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The PGA Tour and Omni Hotels & Resorts have extended its official marketing partnership designating Omni as the official hotel and resort of the Tour and Champions Tour, both through 2028. “Omni Hotels & Resorts is proud to continue our partnership with the PGA Tour,” said Dan Surette, chief sales officer at Omni. “Our growing […]
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Emirates Airlines has announces a multi-year partnership with Wimbledon, adding the final gem of the four Grand Slams to its tennis portfolio. Through the partnership, Emirates will have on-court branding in Centre Court and No.1 Court; on-site activations to engage with fans; marketing, digital, and social media rights; hospitality tickets and an opportunity for the […]
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The NBA has struck a multiyear partnership deal with Emirates to become the title sponsor of the league’s in-season tournament and have its logo on referee jerseys in the NBA, WNBA and G League, as the airline will now be known as the global airlines partner of the league. The in-season tournament will be renamed […]
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Taiwan-based Starlux Airlines and the Los Angeles Dodgers have announced a three-year renewal agreement to be the team’s exclusive Taiwanese Airline Partner. The renewal, which runs through the 2026 Major League Baseball season, coincides with the recent announcement of the Dodgers’ signing Japanese star players Shohei Ohtani and Yamamoto Yoshinobu. Starlux Airlines operates daily flights […]
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Barbados Tourism will be the Official Tourism Sponsor of the PGA Tour and the Champions Tour through 2027 as part of a new official marketing partnership between the Caribbean country’s tourism arm and the PGA Tour. Barbados Tourism will have digital activations and creative content at PGA Tour tournaments. The island previously hosted the World […]
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Anheuser-Busch has announced that Michelob Ultra has become the exclusive beer sponsor of Team USA for the 2024 Olympic and Paralympic Summer Games in Paris, 2026 Olympic and Paralympic Winter Games in Milan Cortina and will be the Official Beer Sponsor of the LA28 Olympic and Paralympic Summer Games. “We are thrilled to announce Team […]
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Qatar Airways has been renewed as the airline sponsor for the men’s World Cup in 2026 in North America and the 2030 tournament expected to be in Europe, Africa and South America, FIFA said, extending its original two-tournament deal that started with the 2018 event in Russia. The value of the new Qatar Airways deal […]
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U.S. Ski & Snowboard has announced the largest snowboard title partnership in history with Hydro Flask, a brand that specializes in producing sustainable insulated water bottles and gear, officially naming the team as the Hydro Flask U.S. Snowboard Team. The three-year title sponsorship is the largest ever signed for the snowboard team, running through the […]
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Fraser Bullock was officially named executive chair and president for the Organizing Committee for the 2034 Olympic and Paralympic Winter Games in Salt Lake City while former Utah Speaker of the House Brad Wilson was named as chief executive officer.
The @MountainWest Conference, in partnership with the Arizona Sports and Entertainment Commission, will host the 2025 Credit Union 1 Baseball Championship at Sloan Park in @VisitMesa, Arizona, May 21–24.
.@usavolleyball has announced that Denver will host the 2025 ParaVolley Pan America Sitting Volleyball Zonal Championships on May 24–28, an event which will run alongside the 2025 USA Volleyball Open National Championship.
The Sports Facilities Companies has been selected to operate Destination KP, a new youth sports venue located on Long Island, New York, withTim O’Connell appointed as general manager.
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