Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Barbados Tourism will be the Official Tourism Sponsor of the PGA Tour and the Champions Tour through 2027 as part of a new official marketing partnership between the Caribbean country’s tourism arm and the PGA Tour. Barbados Tourism will have digital activations and creative content at PGA Tour tournaments. The island previously hosted the World […]
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Anheuser-Busch has announced that Michelob Ultra has become the exclusive beer sponsor of Team USA for the 2024 Olympic and Paralympic Summer Games in Paris, 2026 Olympic and Paralympic Winter Games in Milan Cortina and will be the Official Beer Sponsor of the LA28 Olympic and Paralympic Summer Games. “We are thrilled to announce Team […]
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Qatar Airways has been renewed as the airline sponsor for the men’s World Cup in 2026 in North America and the 2030 tournament expected to be in Europe, Africa and South America, FIFA said, extending its original two-tournament deal that started with the 2018 event in Russia. The value of the new Qatar Airways deal […]
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U.S. Ski & Snowboard has announced the largest snowboard title partnership in history with Hydro Flask, a brand that specializes in producing sustainable insulated water bottles and gear, officially naming the team as the Hydro Flask U.S. Snowboard Team. The three-year title sponsorship is the largest ever signed for the snowboard team, running through the […]
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Alliance Reservations Network, a travel technology company, has launched a suite of new features for its Group Productivity Solution software to creates an all-in-one solution for organizers throughout youth sports markets. The sports management and travel software combine tools for team registration, multi-venue scheduling, scoring and bracketing, roster management, communications, marketing, housing, analytics and reporting […]
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LaLiga and Visit Saudi have entered into a partnership agreement that will include a wide range of activities including a launch event with the aim of bringing LaLiga closer to Saudi Arabia. LaLiga and Visit Saudi will jointly showcase Saudi Arabia’s tourism offerings as part of the agreement. Saudi Arabia has more than six official […]
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The NHL’s Florida Panthers and JetBlue have renewed a partnership that started in 2009, keeping the carrier as the Panthers official domestic team airline and offering JetBlue Vacations to Panthers Territory members. As part of the new partnership with JetBlue Vacations, members will receive special offers and discounts for JetBlue vacations packages. JetBlue vacations offers customers […]
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Nike will serve as the official apparel and footwear partner of USA Gymnastics and its national team for the first time ever ahead of upcoming Olympic Summer Games in 2024 in Paris and 2028 in Los Angeles. The sponsorship agreement will go through the LA28 Games with Nike manufacturing and producing all sportswear and footwear […]
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United Airlines has announced the addition of 127 new, nonstop flights for college football season while also signing University of Southern California star quarterback Caleb Williams, last year’s Heisman Award winner, to a NIL deal. Williams will appear in a variety of United advertising and social media spots during the season, as well as post […]
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Oakley has been announced as the Official Eyewear of Team USA and Official Eyewear of the LA28 Olympic and Paralympic Games with Oakley to deliver a new line of eyewear for LA28 – Team USA Encoder Strike Vented with Prizm Road Lenses, and Team USA Heliostat with Prizm Black Lenses. “Monumental moments like the Olympics […]
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Kentucky Sports Alliance has announced it has completed a major rebrand. The consortium of 15 Kentucky tourism-based organizations has joined under one umbrella to bring sporting events to the Bluegrass State.
Jamie Corr has been named the managing director at Burson Sports, a specialist sports practice based in Lausanne, succeeding Lars Haue-Pedersen, who is stepping down after more than 20 years of leading the agency.
The Sports Facilities Companies has acquired Firland Management as part of launching a new ice division, which includes a partnership with Central Park Conservancy which assumes the management of the Harlem Meer Center in New York City.
As the @NCAA enters the final month of its deliberation on which cities will be future hosts for hundreds of events across all three divisions, destinations around the country anxiously await news of the status of their bids.
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