Category: Sponsors & Media

Sponsors & Media — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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NASCAR Partners with HotelPlanner

NASCAR is partnering with HotelPlanner as its official online booking partner with its travel hotel booking platform now available for NASCAR’s corporate offices and to serve as a resource for the industry and its fans. As a key part of the partnership, HotelPlanner will have a customized hotel booking platform on NASCAR’s website that searches […]

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Lakers

Lakers, Delta Team Up for Ticket Promotion

The Los Angeles Lakers have extended their partnership with Delta Airlines and added a new promotion that allows fans who are unable to go to games and donate the tickets to a local nonprofit to then have that gesture of kindness rewarded with a flight voucher. The Showtime Seat Exchange will allow fans unable to […]

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AmgenTour

Cycling’s Tour of California on Hiatus for 2020

The Amgen Tour of California, a staple on the cycling scene since 2006 and part of the UCI WorldTour calendar, will go on hiatus for the 2020 season with its fate for 2021 still unclear. The race was the only U.S.-based event for both men and women on the UCI calendar and according to Beacon Economics, […]

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USA Triathlon Partners with CBD Manufacturer

For the first time, a national governing body will partner with a CBD manufacturer as part of a formal partnership. USA Triathlon will partner for the next four years with Pure Spectrum CBD, a Colorado-based firm that bills itself as at the forefront of CBD’s burgeoning presence in the sports industry. Found naturally in cannabis […]

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University of Kentucky Partners with Gen.G for Gaming Program

The University of Kentucky will be partnering with Gen.G to build a global gaming and esports program as part of a larger campus initiative to become more involved in the esports ecosystem. The program will focus on three pillars of academic, community and professional development in collaboration with the UK esports Club. The partnership between […]

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Citi Partners with Disabled Sports USA

Disabled Sports USA has announced a national partnership with Citi through 2020 to help bring adaptive sports opportunities to people with disabilities in communities nationwide. Under terms of the deal, Citi will provide funding to local DSUSA chapters and the bank’s U.S. employees will volunteer to support community-based adaptive sports programs in 14 communities in Arizona, […]

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Nerd Street Gamers Partnering with Mike and Ike

Nerd Street Gamers has named Mike and Ike Brand candies as the official partner of the 2020 National Championship series, a multi-city tournament that gives casual gamers and aspiring esports athletes the chance to compete for cash prizes. The 2020 contest will expand to 10 cities with local tournaments that can boast prize pools of […]

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Pepsi Extends Naming Rights to Denver Arena

The Pepsi Center will retain its name for one more year after a contract extension between PepsiCo. and Kroenke Sports and Entertainment was announced at an event celebrating two decades of the building’s existence. The previous contract had expired over the summer on a 20-year agreement that started when the building opened in 1999. The […]

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