Category: Sponsors & Media

Sponsors & Media — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

TakiPappas

ASM Global Names Louisville Event Booking Director

Taki Pappas, who has more than two decades of experience in the sports and entertainment industry, has been hired by ASM Global as director of event booking and business development for the KFC Yum! Center, Lynn Family Stadium and Norton Health Sports Athletics & Learning Center in Louisville, Kentucky. Pappas will work to drive content […]

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DeltaLA2028
Tim Mapes, the Delta chief marketing and communications officer, announces that the airline will be a sponsor of LA2028 during an event on March 2, 2020, at Griffith Observatory in Los Angeles. Photo by Matt Traub/SportsTravel

Delta Makes LA28 Sponsorship Official

The 2028 Olympic Summer Games in Los Angeles has its first major sponsorship agreement, as Delta Airlines announced an eight-year partnership beginning in 2021 that makes it the inaugural founding partner of LA28 along with a supporter for the United States Olympic and Parlaympic teams. The announcement was made at an event at Griffith Observatory […]

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Rock n Roll Marathon Series

Hard Rock Hotel to Sponsor New Atlantic City Rock ‘n’ Roll Half Marathon

The Rock ‘n’ Roll Marathon Series and Hard Rock Hotel & Casino Atlantic City have announced a new title partnership for the inaugural half marathon that will be held in the New Jersey city. The newly named Hard Rock Hotel & Casino Rock ‘n’ Roll Atlantic City Half Marathon will be staged May 15 and […]

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US club Soccer Verizon

Verizon to Sponsor U.S. Club Soccer

U.S. Club Soccer has announced a partnership with Verizon that will see the technology company’s entrance into the youth soccer landscape as the official innovation and 5G partner of the youth sports organization. The company will also become the presenting sponsor of the id2 Program and Player Development Program (PDP), and will supporting other U.S. Club Soccer programs […]

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NASCAR logo_final

Verizon to Improve Wi-Fi Access at 12 NASCAR Tracks

NASCAR and Verizon have announced a multiyear partnership to modernize 12 NASCAR-owned racetracks by enhancing wireless access for race fans, drivers and teams in effort to help fans more easily share images of live events on their mobile devices. The partnership designates Verizon as the official wireless telecommunications and 5G mobility partner of NASCAR, as […]

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Raiders MGM

MGM Signs Sponsorship Deals with Las Vegas Raiders

On the heels of the Oakland Raiders officially becoming the Las Vegas Raiders, the NFL team has announced that MGM Resorts International will become an official gaming partner, a founding partner of Allegiant Stadium and an official home of the team’s pre- and post-game party. Under terms of the deal, MGM Resorts will have prominent […]

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stand beside her

MLB to Sponsor USA Softball National Team’s Tour

Major League Baseball will become the official presenting sponsor of the training tour for the women’s national softball team that will represent the United States at the 2020 Olympic Summer Games in Tokyo. The team’s Stand Beside Her tour will be held in more than 35 cities from February to June, leading up to the […]

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Pac12 76

Pac-12 Conference Extends 76 Partnership

The Pac-12 Conference and 76, a Phillips 66 company, will continue their partnership that sees 76 as the presenting sponsor of the Pac-12 football championship game through 2023 as well as additional sponsorship of the men’s basketball tournament through 2024. As part of the sponsorship extension, 76 will continue to have a significant presence via […]

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teamip-600×214

Team IP Adds Reese’s Senior Bowl to Portfolio

Team IP has formed a partnership with the Reese’s Senior Bowl to become the event’s exclusive provider for merchandise, decorated apparel, branded products and online retail integration. The Reese’s Senior Bowl is a college all-star game coached by the full staffs of two National Football League clubs. For Team IP, the move adds to a growing […]

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