Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Sports drink BioSteel will become a multiyear partner of U.S. Soccer, starting their agreement at the SheBelieves Cup event in Orlando. Under terms of the deal, BioSteel, a zero-sugar sports drink, will be made available to all of U.S. Soccer’s National Teams, including the Women’s National Team, Men’s National Team, Youth National Teams and Extended […]
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Mandalay Bay Resort and Casino in Las Vegas has signed a multiyear naming rights agreement with Anheuser-Busch to rename its 12,000-seat sports and entertainment venue the Michelob ULTRA Arena. The deal was negotiated by Mandalay Bay parent company MGM Resorts International. The deal includes assets inside the venue and at select bars and lounges throughout the […]
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One of the more creative sponsorship deals in Olympic sports will continue as White Castle and USA Luge have renewed their partnership through 2023. The pairing of luge athletes known as sliders and the small hamburgers of the same name comes after the two sides first joined forces in 2017. Since then, White Castle has […]
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Immortals Gaming Club has signed a multiyear partnership with HotelPlanner to serve as the official hotel booking partner of IGC’s MIBR CS:GO and the Immortals LCS esports teams. MIBR is based in Brazil competing in CS:GO while the Immortals team competes in North America in League of Legends. “Our Immortals and MIBR teams are excited […]
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Comcast will continue as the official cable television and communications partner of U.S. Ski & Snowboard through 2023. The sponsorship renewal will allow Comcast to support the national governing body’s Olympic skiers and snowboarders and will feature the company’s Xfinity brand as the title sponsor of the Xfinity Birds of Prey men’s alpine ski racing […]
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USA Hockey has reached a multi-year partnership with Clear2Play to make the company’s product to become the official athlete safety software of the national governing body. Clear2Play, founded in 2018, works to ensure athlete safety through a web and mobile app that provides customizable daily health checks, test and vaccine tracking, and a flexible digital […]
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USA Gymnastics and FloSports have reached a multiyear digital streaming partnership that will see the national governing body’s events streamed to a global audience. As part of the deal that goes through 2025, FloSports will broadcast more than 35 events to audiences across North America and the world. The program, which will include events in […]
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The State Games of North Carolina have a new title sponsor as Bodyarmor replaces Powerade, beginning with the June 2021 event. The event is North Carolina’s largest multisport amateur athletic sports event and is expected to include more than 12,000 athletes and 600 teams from 30 different sports. The games will be staged in Raleigh, […]
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Professional Bowlers Association players may not be guaranteed to make a spare, but they now have Guaranteed Rate as the title sponsor of the 2021 PBA Tour season, which begins January 24. The league announced the retail mortgage lender as the title sponsor in an expanded partnership with the tour that will include a range […]
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HyperX will continue as the naming rights partner for Esports Arena Las Vegas at the Luxor Hotel and Casino under terms of a renewal for the gaming products company. As part of the multiyear deal with Allied Esports, HyperX will continue to receive prominent branding and signage inside and outside of the venue, as well […]
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The @Big12Conference has selected the Maverik Center in West Valley City, Utah, to host the 2025, 2026 and 2027 Big 12 Gymnastics Championships. The 2025 Big 12 Gymnastics Championship’s two sessions will be held March 22 at noon and 5 p.m. local time.
.@PlayNAIA has selected Orange Beach Sportsplex in Orange Beach, Alabama, and @GSOB_Sports as hosts for the 2025, 2026 and 2027 NAIA Men’s Soccer National Championships.
Move United was given the 2024 Rings of Gold Award by the United States Olympic and Paralympic Committee during its annual assembly last week in Colorado Springs, Colorado.
Triple Crown Sports has announced the departure of Sean Hardy, who is stepping down from his role as chief operating officer to join League One Volleyball as chief growth officer.
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