Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The West Michigan Sports Commission has reached a new 10-year partnership with Meijer to serve as the naming rights partner of the WMSC’s baseball/softball complex in Rockford, Michigan. The venue will now be called the Meijer SportsComplex. “Meijer has been a loyal partner of the WMSC for more than a decade, and this naming rights […]
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The Hartford has donated $2 million over the next two years to Move United, the nation’s largest community-based adaptive sports organization, with the money to be used to launch The Hartford’s Competition Series and a new digital fitness platform. “We believe people are capable of achieving amazing things with the right encouragement and support and […]
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SRS Distribution will be the title sponsor for the Las Vegas Bowl, as part of a five-year agreement between the building products distributor and ESPN Events, the owner of the game. The bowl game will debut at its new home at Allegiant Stadium in December after the pandemic cancelled the 2020 game. The 2021 game […]
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Satisfi Labs will partner with NASCAR and its racetracks to provide an AI-powered “Answer Engine” to engage with fans throughout the season. Under terms of the deal, Satisfi Labs will provide racing and venue information to all NASCAR-owned tracks including Darlington, Daytona, Homestead, Martinsville, Phoenix, Richmond and Talladega. Through the effort, fans will be able […]
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The National Football League has gone all in on sports betting announcing its first sportsbook partnerships a triple arrangement with Caesars Entertainment, DraftKings and FanDuel. Under terms of the multiyear deal, each will become an official sports betting partners of the NFL and each will have exclusive ability to leverage NFL marks within the sports […]
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Major League Soccer has signed a multi-year partnership with Procter & Gamble that see the company sponsor the Mexican National Team’s U.S. Tour, Leagues Cup, Campeones Cup and MLS All-Star Game. The partnership enables P&G brands such as Gillette, Old Spice, Crest, Oral B, Dawn, Charmin and Bounty to tap into MLS’ fan base. Over […]
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The technology company Cisco has announced partnership agreements with the National Football League and Paris 2024, the local organizing committee of the Olympic and Paralympic Summer Games, helping each with their networks and an expanded Olympics role in cybersecurity and videoconferencing. The deal with the NFL will make the networking and security company an official […]
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USA Baseball has become the latest national governing body to partner with TeachAids, which will distribute its CrashCourse concussion content to educate baseball players, parents and coaches. CrashCourse is an education initiative to provide medical knowledge about the prevention and treatment of concussions. It was developed by leading medical, education, engineering and science researchers with […]
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The National Basketball Association and CLEAR have announced a partnership that will see the secure identity company’s Health Pass technology available for COVID-19 health screenings at NBA arenas. Health Pass is a free, mobile experience that connects a user’s verified identity to various COVID-19-related health information, including test results and eventually vaccine verification. The program […]
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The Pittsburgh Knights esports team and PNC Bank have announced an extension on their sponsorship agreement that will see them align through 2024. Under terms of the extension, the Pittsburgh-based PNC will be a preferred banking partner of Knights Nation. The esports organization and PNC began partnering last year with one goal being to address […]
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The @Big12Conference has selected the Maverik Center in West Valley City, Utah, to host the 2025, 2026 and 2027 Big 12 Gymnastics Championships. The 2025 Big 12 Gymnastics Championship’s two sessions will be held March 22 at noon and 5 p.m. local time.
.@PlayNAIA has selected Orange Beach Sportsplex in Orange Beach, Alabama, and @GSOB_Sports as hosts for the 2025, 2026 and 2027 NAIA Men’s Soccer National Championships.
Move United was given the 2024 Rings of Gold Award by the United States Olympic and Paralympic Committee during its annual assembly last week in Colorado Springs, Colorado.
Triple Crown Sports has announced the departure of Sean Hardy, who is stepping down from his role as chief operating officer to join League One Volleyball as chief growth officer.
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