Category: Sponsors & Media

Sponsors & Media — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

2021-06-02-hospitality-featured-02

On Location to Provide Official Hospitality at 2024–2028 Olympics and Paralympics

On Location will serve as the official hospitality provider for the Olympic and Paralympic Games in Paris (2024), Milan Cortina, Italy (2026), and Los Angeles (2028) under a deal announced with the International Olympic Committee, the International Paralympic Committee and the organizing committees of each of those upcoming Games. Under the agreement, fans and stakeholders […]

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Cleveland Cavaliers Choose Esports Entertainment Group for Tournament Platform

Esports Entertainment Group has reached a multi-year deal with the Cleveland Cavaliers to be the official esports tournament platform provider of the NBA team. Under terms of the deal, Esports Entertainment Group will operate three co-branded esports tournaments annually for the Cavaliers using its Esports Gaming League platform. EGL’s services include the organization of esports […]

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AAA Becomes Official Travel Provider of USA Hockey

USA Hockey has reached a multi-year partnership with AAA Club Alliance that designated AAA as the official travel provider of USA Hockey. Under terms of the deal, AAA will also become an official partner of USA Hockey. “It’s great to welcome AAA to our corporate partner family,” said Pat Kelleher, executive director of USA Hockey. […]

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Baltimore Ravens Name BetMGM as First Official Gaming Partner

The Baltimore Ravens and BetMGM have announced a multi-year partnership that will see BetMGM becoming the Ravens’ first official gaming partner, the latest in a string of NFL teams to capitalize on the spread of legalized sports betting throughout the United States. The parties will collaborate to create co-branded promotions for Ravens fans and BetMGM […]

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Deloitte Becomes Sponsor of LA28, Extends with Team USA

Deloitte and the LA28 Olympic and Paralympic Games have entered into a seven-year sponsorship that will make Deloitte the official professional services provider of the 2028 Olympic and Paralympic Games in Los Angeles. As part of the agreement, Deloitte will continue as an official sponsor of Team USA through 2028 as well. Under terms of […]

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Toyota Launches Stipend Program for U.S. Paralympians

Toyota will launch a nearly $5 million stipend and sponsorship program for U.S. Paralympic athletes who are aiming to compete at the Paralympic Summer Games in Tokyo or the Beijing Winter Games in 2022. Toyota is a partner both at the International Olympic Committee and International Paralympic Committee, but also with the U.S. Olympic and […]

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HyperX Partners with NHL on Esports Championship

HyperX has announced a partnership with the National Hockey League to become the official gaming headset supplier of the 2021 NHL Gaming World Championship, the league’s signature esports event. During the one-year deal, HyperX will provide headsets to the GWC broadcast team and qualified competitors, engage in product placement opportunities throughout all phases of the […]

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The New National Stadium, a venue designed for the opening and closing ceremonies for the Tokyo 2020 Olympics, is seen prominently in the Tokyo cityscape seen from an observation tower. (AP Photo/Koji Sasahara)

NBC, Twitch Partnering on Olympic Content

NBC Olympics and Twitch are partnering to produce and deliver live content that will live on a new NBC Olympics Twitch channel leading into and throughout the Olympic Summer Games in Tokyo in 2021. The effort will consist of unique programming tailored to the Twitch community including highlight studio shows, game-ified pre-Olympic activations, Olympic athlete interviews […]

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Chase Field

Caesars and Arizona Diamondbacks to Open Sportsbook at Chase Field

The Arizona Diamondbacks will become the latest professional sports team to open a sportsbook in or near its venue, announcing a deal with Caesars Entertainment to launch mobile sports betting in Arizona and build a sportsbook and bar concept on the plaza adjacent to the team’s home, Chase Field. “We went through a thorough process […]

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NHL and Clorox Clean Up with New Partnership

The Clorox Company and the National Hockey League have announced a new multiyear North American partnership that will see Clorox become the official cleaning and disinfecting product partner of the league. The multiyear agreement, which starts with the 2021 Stanley Cup Playoffs, includes marketing and product integrations to support the league’s COVID protocols during the playoffs […]

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