Category: Feature Story

Feature Story — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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Ready for a Close-Up

Reality shows with sports themes have taken the TV world by storm in recent years, and their popularity suggests that even more will emerge in the near future. Such shows travel to some truly iconic destinations—and also create exciting opportunities for host cities to showcase all they have to offer. The Amazing Race A live […]

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Riding High

When it comes to action sports, “97 percent of the consumers that watch don’t know the difference between the kickflip and heelflip, and they don’t care,” said Rick Bratman, CEO of ASA Entertainment, which stages action sports events all over the United States. “They want to see big tricks. They want to see crashes. They […]

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A New Era for Soccer

The U.S. Soccer Federation is intent on making the United States a major player in the FIFA World Cup men’s and women’s soccer tournaments every four years. And one of its key strategies for realizing that goal is to create more opportunities for players to grow in the game. The USSF now recognizes three professional […]

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Smash Hit

Impressed by the crowd size at the February 2016 Fed Cup competition in Maui, Ben Goldsmith picked up the phone and called Hawaii’s United States Tennis Association representative. Goldsmith, who has promoted Women’s Tennis Association events in California and Texas, knew an opportunity when he saw it. Considering the good crowd in Maui, he wondered […]

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Raising the Flag

Major League Baseball’s fourth international tournament steps to the plate this month with the league on a hot streak. In the afterglow of the Chicago Cubs’ thrilling World Series victory and with MLB enjoying growing global popularity, the 2017 World Baseball Classic will begin with great anticipation on March 6. Preliminary rounds of the event […]

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Steven Nyman is one of the top-ranked men’s Alpine skiers on the U.S. team this season and is expected to compete at the finals in Aspen, Colorado, in March. Photo by Matthias Hangst/Getty Images
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Jump to the Finish

Executives at Vermont’s Killington Resort had more than a year to market and create buzz around what would be the first FIS Ski World Cup in New England in 25 years. While early signs pointed to strong interest for the International Ski Federation event, held over Thanksgiving weekend, resort officials still weren’t sure exactly what […]

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Houston’s NRG Stadium. Photo by Troy Taormina/USA Today Sports
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Everything is Bigger

Faced with having to follow the major celebrations of last season’s Super Bowl 50, the National Football League and the city of Houston decided to go deep this year—as in deep space. To accomplish that, the Houston Super Bowl Host Committee, the league and NASA have conjured up “Future Flight,” a space attraction that will […]

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The only team to have played in the first two years of the College Football Playoff, the Alabama Crimson Tide beat Clemson last year for the title. Photo by Robin Alam/Icon Sportswire
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Ready for the Stage

Like them or not, it’s hard to dispute the force of the University of Alabama and the passion behind the Crimson Tide’s success. Under Coach Nick Saban, who has five national titles to his credit (four with the Tide), Alabama is the only team to have played in each of the first two years of […]

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