Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Cheese curls and tiny hamburgers may not sound like the most natural sponsors for a national governing body of an Olympic sport. But when you’re an NGB with a relatively low national profile, sponsorship money is key. And the quirks of two sports have recently produced clever deals that have their NGBs excited about the […]
Continue Reading
Sports sponsorship is evolving, and brands looking to reach deals with sports organizations and events have to think about the future. Here are six trends to watch, according to Doug Hall, senior vice-president of market research firm MKTG Sports & Entertainment, which recently published a study on how fans relate to sponsors. 1. Growing use of […]
Continue Reading
The NBA G League may be pointing the way to the future of the multibillion-dollar sports sponsorship business. The NBA announced in 2017 that it was renaming its development league, formerly known as the D League, after signing Gatorade as the naming sponsor. Putting the brand identity in the name of the league was innovative […]
Continue ReadingWith the 2018 Olympic and Paralympic Winter Games in Pyeongchang, South Korea, soon to be in the rear-view mirror, attention will next turn to bidding for the 2026 Winter Games. Leaders in Utah, Denver and Reno–Tahoe have all expressed interest should the United States pursue a bid. Complicating matters, though, was the recent award of […]
Continue ReadingThe first Olympic and Paralympic Winter Games to be held in South Korea will certainly have a different feel than other recent Games. For the first time in 20 years, there will be no active NHL players competing. For the first time since 1952, there will not be an official team from Russia, thanks to […]
Continue Reading
Venues have been improving their technology infrastructure for years to enhance the fan experience. But what about using technology to get fans to and from the event itself? That’s what Waze’s Global Event Partners program is attempting to do. Waze, the traffic and navigation app, recently signed its 100th venue partner—the Tacoma Dome in Tacoma, […]
Continue ReadingIn e-sports, the games have names like Dota 2, League of Legends and Counter-Strike. The teams are called Evil Geniuses, Team Liquid, Digital Chaos and more. And instead of balls, cleats and helmets, the tools of the trade are computer, keyboard, headset and controller. Most important, the world of e-sports has what all sports fans […]
Continue ReadingWith the National Hockey League celebrating its centennial this season, the league is staging a record number of special events across the globe. It’s also blazing new ground with the launch of the Vegas Golden Knights, the first major professional team to be based in Las Vegas. The league has taken an ambitious approach […]
Continue ReadingWith its distinctive island green, the 17th hole of the Players Stadium Course at TPC Sawgrass “is probably the most iconic of our holes through all of our events throughout the year,” said Scott Gutterman, vice-president of digital operations for the PGA Tour. So it wasn’t surprising that the PGA selected the hole for virtual […]
Continue ReadingDuring last year’s NBA off-season, the Kevin Durant free-agent sweepstakes and Team USA’s Olympic gold medal created plenty of buzz. But this year’s developments—with trades, signings and all the hype around Los Angeles Lakers draft pick Lonzo Ball—have raised the decibel level even higher. The start of play should bring still more excitement. Several teams […]
Continue Reading
The IOC’s Coordination Commission was in Los Angeles this week for a three-day visit to review selected venues and track the progress of the @LA28 Games. The tours included the Rose Bowl, Intuit Dome and several venues in Long Beach.
The @HCHSA has appointed Ryan Walsh as its new chief executive officer, succeeding Janis Burke. Walsh is currently the chief executive officer and executive director of the Harris County Sports & Convention Corporation, a position he has held since 2018.
The USA Lacrosse Women’s Collegiate Lacrosse Associates national championship is returning for the second straight year to @VisitWichita from May 7–10, 2025, at the Scheels Stryker Sports Complex.
NEW PODCAST: Leonard Hoops of @VisitIndy and Patrick Talty of @IndSportsCorp discuss the Big Ten Conference, look back at some of 2024’s biggest events and look ahead to 2025 while also talking about how they work together on events.
Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.
Copyright © 2024 by Northstar Travel Media LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000
