Booking.com Named Official Online Travel Partner of NBA and WNBA

Booking.com, the NBA and WNBA have announced a multiyear partnership that makes Booking.com the official online travel partner of both leagues starting this weekend with the opening games of the WNBA season, followed by the 2025–2026 NBA season that starts in October.

“We look forward to collaborating with Booking.com, one of the world’s leading digital travel companies, as we help bring NBA fans around the world closer to their favorite players and teams,” said Julie Morris, head of commercial development and media at the NBA. “Booking.com’s seamless travel platform will make it easy for our fans traveling to experience the game in person, no matter where it unfolds.”

Booking.com will be integrated across the leagues’ social, digital and broadcast platforms with exposure on court at various games throughout the regular season and postseason. Booking.com will collaborate closely with the NBA and WNBA to develop integrated marketing campaigns surrounding how the leagues’ fans can make the most of their basketball-inspired travels.

“Our mission at Booking.com is to make it easier for everyone to experience the world – and that includes bringing fans closer to the sports they love,” said Ben Harrell, Managing Director, U.S. at Booking.com. “Through our official partnership with the WNBA and NBA, we’re looking forward to engaging with basketball enthusiasts in the U.S. and other key travel markets in helping them find their perfect place to stay, wherever the game or season takes them. With the broadest selection of hotels to vacation rentals and a quick and easy booking experience, we’re making sure Booking.com is present where fans are most inspired to create memorable travel experiences.”

Booking.com’s collaboration with the WNBA marks its first partnership with a U.S. women’s sports league, as the brand deepens its investment in women’s sports.

“As the WNBA continues to reach new heights, we are thrilled to work with Booking.com as our official online travel partner,” said Colie Edison, chief growth officer at the WNBA. “With a league that is reaching more people than ever before, this partnership underscores our continued commitment to elevating the player and fan experience – and to connect our loyal and growing fan base to supportive brands.”