BNP Paribas Renews Title Sponsorship of BNP Paribas Open Through 2029

BNP Paribas has extended its title sponsorship of the BNP Paribas Open in Indian Wells, California, through 2029, making the bank the longest running title sponsor in the event’s history.

BNP Paribas serves as the official sponsor of the French Open and also sponsors ATP Masters 1000 tournaments (BNP Paribas Open, Italian Open and Monte Carlo Masters) along with numerous other ATP and WTA Tour events. The Indian Wells event is the largest combined ATP Tour Masters 1000 and WTA 1000 tennis event in the world.

“We are thrilled to extend our partnership with BNP Paribas,” said Tournament Director Tommy Haas. “Their support has been instrumental in making the BNP Paribas Open the world-class destination that it is today. We look forward to continuing to work with BNP Paribas in the coming years to build upon the tradition of excellence we have created together and provide fans with the unparalleled experience, thrilling matches and unforgettable moments that they’ve come to expect.”

BNP Paribas began its sponsorship of the event in 2009 and has been a part of the tournament’s ongoing success, which includes exponential growth in fan attendance, increased economic impact on the Coachella Valley, and Tournament of the Year Awards by both the ATP and WTA Tours for a record-setting 10 consecutive years.

“Renewing the BNP Paribas Open contract is a testament to the continued growth of this event as well as the partnership between the tournament and BNP Paribas,” said José Placido, chief executive officer of BNP Paribas USA and CIB Americas. “This agreement ensures the tournament will continue to attract top players, provide a world-class experience for attendees, and contribute to the local Coachella Valley economy, including helping the next generation of players.”