Blast to Open First North American Office in New York City

Blast has announced its expansion into the United States with its first office in the country in New York City to serve as the North American hub for the esports organization.

Blast, which was founded in 2016, has a global footprint that spans three continents and five major esports markets with existing offices in Copenhagen, London, Berlin and soon to be India and the U.S. By the end of 2025, Blast will have hosted 15 arena events across five continents, including the FNCS Pro-Am Los Angeles, the Blast.tv Austin Major, RLCS Raleigh Major and more.

The office will allow Blast to deliver more esports events and content across the North American region, as well as further partnerships with U.S.-based companies and brands. The company plans to deepen collaborations with North American creators, streamers and talent agencies to develop content, live event appearances, streaming and branded integrations.

Leo Matlock, chief business officer at Blast, will relocate from Copenhagen to New York City to lead the launch of the new U.S. office. Matlock will direct the company’s strategic growth in the region, oversee the development of a local team and work closely with partners across the U.S. market.

“We’ve been deeply committed to the growth of esports in the U.S. for six years — hosting some of our most iconic live events here since 2019,” said Matlock. “Establishing a permanent hub here is a natural next step and also a powerful indicator of our long-term investment in the market. We have some incredible live events coming up across North America this year and are excited to continue to advocate this unmatched fandom and to work with national and local partners and brands, creating a positive impact everywhere we are. This move further adds to our global expansion efforts in 2025, with offices opening in India and the U.S. this year.”