Author: Staff

Paddle Sports Rapidly Evolve With the Times By Greg Mellen Paddle sports such as rowing, canoeing and kayaking conjure images either of the great outdoors and wild remote places or of elite Ivy Leaguers sculling upriver pre-dawn. And while those images hold true, times are changing. Racing watercraft goes back thousands of years. Until recently, […]

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Events Net a Return In the Mid-Atlantic By Lisa Clifton When event organizers consider a destination in the Mid-Atlantic region, access to a large percentage of the American population is an obvious perk and can be the factor that seals the deal. When it comes to location, however, the bonuses don’t stop there: Natural beauty, […]

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Race for the Playoffs By Greg Echlin Let’s face it: We’re in the midst of an industrial revolution in the world of college football. Five power conferences were recently awarded a favorable vote for autonomy from other NCAA conferences; a long-awaited, four-team football playoff is in place for top-tier college programs; more higher education institutions […]

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Leven, President and Chief Operating Officer of Las Vegas Sands, poses for a portrait during the 2010 Reuters Travel and Leisure Summit in New York
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Jim Baugh

Jim Baugh

In his lengthy career in the sports industry, Jim Baugh has overseen some significant campaigns. While he was vice-president of sales and marketing for Prince from 1977–1983, he helped launch and market the first oversized tennis racket. As racquet sports general manager and later president at Wilson Sporting Goods from 1987–2003, he oversaw a $1 billion company with a global marketing reach. His work in tennis later led him to become president of the Tennis Industry Association and a USTA board member. Now a sports-industry consultant, his latest project is as president and CEO of PHIT America, which is pushing passage of the Personal Health Investment Today

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X Games
In the X Games’ first foray outside Los Angeles in 11 years, Austin, Texas, proved to be a worthy host of the annual extreme sports and cultural festival. Despite high winds that caused one event to be canceled for safety reasons, the event was deemed a success, with 160,000 people in attendance, far surpassing the 100,000 organizers had predicted

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