The ATP Tour will bring professional men’s tennis to South Dakota for the first time from October 20–27 when Sioux Falls hosts the MarketBeat Open presented by USTA Northern at Huether Family Match Pointe tennis center at the Sanford Sports Complex.
The MarketBeat Open, an ATP Tour 75 event, will be part of the USTA Pro Circuit’s four-tournament fall swing which will see the American with the highest point total earn a wild card into the 2025 Australian Open main draw.
“We are thrilled to have professional tennis returning to the USTA Northern Section for the first time in over 10 years,” said USTA Northern Executive Director Becky Cantellano. “The players that will be coming to Sioux Falls are future stars of the ATP Tour and this event is an incredible opportunity for tennis fans to see unbelievable matches up close in person.”
The tournament will have a 32-player singles draw as well as a 16-team doubles draw. There will also be a 16-player singles qualifying tournament at the beginning of the week from which four players will earn main draw spots. Match Pointe will turn two of its 10 courts into stadium show courts, which will host the entire tournament.
“The added Australian Open wild card tie in is really exciting and should draw a lot of the top American players,” said Tournament Director and Match Pointe Executive Director Mark Vellek. “This is an unprecedented event for this part of the country and is going to be amazing to showcase in Sioux Falls.”
The Sanford Sports Complex is no stranger to events, having hosted multiple Top 25 men’s and women’s basketball matchups.
“We are incredibly excited to help bring this first-of-its-kind tennis tournament to Sioux Falls,” said Matt Paulson, MarketBeat founder and chief executive officer. “We think this event will elevate the visibility of Sioux Falls on the national stage and bring additional tourism revenue to the city.”