The Atlanta Hawks will team with Visit South Africa for a theme night for the team’s home game against the Memphis Grizzlies on Sunday to celebrate the destination and give away a trip to South Africa to one winner, according to the Gwinnett Daily Post.
The Hawks will be the first professional sports team in the United States to partner with Visit South Africa. It comes on the heels of recent non-stop service being offered between Atlanta and both Cape Town and Johannesburg. Throughout the game, the Hawks will incorporate the sights and sounds of South Africa into various in-game activations.
“We are thrilled to partner with Visit South Africa to celebrate the country’s unique tourist experiences this Sunday night at State Farm Arena, where our fans will see several unique integrations throughout the game,” said Hawks Chief Revenue Officer Andrew Saltzman.
Prior to the game, the Hawks and Visit South Africa will host a happy hour event with key media and travel trade stakeholders as well as leadership from the Hawks. The ATL Hawks Dancers will perform a dance routine to popular music from South Africa, and during the game, one lucky fan will win a trip to South Africa.