SportsTravel

ASM Global Takes Over Bookings for Texas A&M’s Kyle Field

Reed Arena also part of new partnership

Posted On: June 11, 2021 By : Matt Traub

ASM Global announced it has been selected to oversee bookings for Texas A&M athletics, including Kyle Field and Reed Arena.

With a capacity of 103,000, Kyle Field is the fourth-largest stadium in the country. The 13,000-seat Reed Arena hosts Texas A&M’s men’s and women’s basketball and volleyball games, as well as concerts, family shows and special events.

“We have already received tremendous feedback from the live-entertainment community about these two amazing venues,” said ASM Global Vice President of Content Development Dana DuFine. “The artist community is looking forward to having a chance to play these great venues and we know that the university and Bryan-College Station communities are ready for great shows.”

The agreement will seek to expand existing entertainment offerings at Reed Arena. ASM Global will also develop a Texas A&M ‘event experience team’ to support live entertainment at the university.

“To have a partner like ASM Global assisting us in bringing content to our venues will elevate the entertainment offering to a whole new level,” said Darren Davis, general manager of Reed Arena. “Their expertise and experience in working with large-scale touring shows is invaluable. In conjunction with ASM Global, we look forward to bringing exciting and unique events to the local community.”

Posted in: Collegiate Sports, Latest News, Sites & Venues, Sports Venues


Copyright © 2024 by Northstar Travel Media LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000