The Archery Trade Association will bring its trade show back to the Kentucky Exposition Center in Louisville in 2016, 2019 and 2024. The event is expected to draw more than 100,000 retailers, buyers and exhibitors each year and generate an estimated economic impact of more than $17 million over the course of the multiyear deal.
“Louisville is a vibrant, accessible city that’s well suited to handle our national and international companies and their staff,” said Jay McAninch, ATA president and CEO. “The Kentucky Exposition Center offers abundant floor space and, for us, that’s invaluable. Our show is growing and this show floor will allow for that growth.”
The trade show was previously held in Louisville in January 2013. In 2014, 584 manufacturers exhibited at the trade show in Nashville, Tennessee, and more than 9,700 room-nights were booked.
“In the next couple of years, this city will see tremendous growth with new restaurants, attractions and hotels,” said Karen Williams, president and CEO of the Louisville Convention & Visitors Bureau. “We believe Louisville is positioned to maximize the benefits of this show, and each year will only be better.”
The next trade show will be held January 8–10, 2015, in Indianapolis.