2026 Olympic and Paralympic Winter Games Sports Pictograms Revealed

Organizers for the 2026 Olympic and Paralympic Winter Games have revealed the brand identity for the Games as well as the pictograms that will be used at both events.

Developed by the Organizing Committees, the Games look is a unified appearance across all areas, from stadiums and uniforms to logos and mascots. The pictograms for Milano Cortina, in collaboration with the International Winter Sports Federations, include 16 Olympic and six Paralympic pictograms. The Olympic Winter Games will be from February 6–22 while the Paralympic Winter Games will be March 6–15.

“The Look of the Games for Milano Cortina 2026 shows an extraordinary visual language that accentuates the appeal of our competition venues and cities,” said Andrea Varnier, Milano Cortina 2026 chief executive officer. “This dynamic visual identity is inspired by our energy, our enthusiasm, our inclusiveness and our talent. It will be instantly recognisable and will be an invitation for visitors from all over the world to immerse themselves in the new Italian spirit. It will leave a lasting mark on the history of sport.”

Organizers said in a released the vision is inspired by human gestures and stems from a creative process in a new “Italian spirit.” A four-element design scheme includes signs that reproduce the human gesture; curved shapes that evoke movement; straight, intersecting lines and a white blur effect inspired by snow and winter.

“The Look of the Games is the result of a creative process that started from the Brand Personality, from the concept of a new Italian beauty that reflects the deepest, positive qualities of the essence of our country, including talent,” said Raffaella Paniè, head of brand identity and look of the 2026 Games.