2024 BNP Paribas Open Creates $852 Million in Gross Economic Impact

The 2024 BNP Paribas Open, a combined ATP and WTA Tours event at the Indian Wells Tennis Garden held each March, claims that it generated an estimated total gross economic impact of more than $852 million on the Coachella Valley economy.

The study’s total, conducted by George Washington University, is a 51 percent increase over the last economic impact study conducted following the 2022 BNP Paribas Open.

“The BNP Paribas Open continues to deliver a positive impact on the Coachella Valley economy,” said Philippe Dore, chief marketing officer of the BNP Paribas Open. “With nearly $1 billion in total impact this year and a 51 percent increase compared to 2022, we remain poised for sustained success and growth in the community for years to come.”

The direct spending — which includes money spent by out-of-town visitors, vendors, sponsors and the tournament organization to a business in the region — came in at nearly $569 million. The indirect and induced spending — the re-spending of the money by the regional businesses in the regional economy — came in just shy of $248 million.

A total of 493,440 fans attended the tournament over the two-week period, an event record. On average, each person attended the tournament 3.18 days and 94 percent of all unique spectators traveled from outside the region. The record attendance in 2024 resulted in an increase of nearly 44,000 out-of-town visitors compared to the 2022 study.

The total fiscal impact of the BNP Paribas Open on the Coachella Valley was estimated at nearly $50 million, generated through tax revenues for city and county governments in the form of sales tax, Transient Occupancy Tax or bed tax, and property tax.